Leadpages Vs ActiveCampaign: Which E-Commerce Platform Should You Choose?

If you’re looking to grow your small business, Leadpages and ActiveCampaign are two platforms that can help you achieve your goals.

Leadpages is great for creating landing pages and websites that will help you sell more products and services. ActiveCampaign is a decent email marketing software but I prefer Beehiiv.

My Pick
LeadPages -High-Converting Websites and Landing Pages
  • LeadPages is a list building software that helps online marketers to build high-grade subscriber listings from their blog as well as the webinar content.
  • Leadpages allows users to create their own websites with the help of the Leadpages site builder, which makes web designing much easier.
  • Leadpages is easy to use and has a large number of options that will make your brand unique.
  • Leadpages has many features such as hosting webinars, creating pop-ups, and creating sales pages.
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Leadpages

Leadpages

Leadpages is primarily a landing page software that helps you create high-converting landing pages without any technical knowledge. It offers a drag-and-drop editor that allows you to customize your landing pages to your liking. It also offers a variety of templates that you can use as a starting point for your landing pages. In addition to landing pages, Leadpages also offers pop-ups, alert bars, and opt-in text campaigns.

Active Campaign

Active Campaign

On the other hand, ActiveCampaign is an all-in-one marketing automation platform that offers email marketing, marketing automation, sales automation, and CRM functionalities. It allows you to create targeted email campaigns, automate your sales and marketing processes, and manage your customer relationships all in one place. ActiveCampaign also offers a drag-and-drop email editor, as well as a variety of templates that you can use for your email campaigns.

Key Features of Leadpages and Active Campaign

Landing Page Design and Templates

Leadpages is a landing page builder that provides a wide range of templates. You can customize the templates to fit your brand and add your own content. The templates are mobile responsive, which means they will look good on any device. You can also create your own landing page from scratch using the drag-and-drop editor.

Active Campaign also offers landing page design and templates. The templates are customizable and mobile responsive. You can use the drag-and-drop editor to create your own landing pages. Active Campaign also provides a library of images and videos that you can use on your landing pages.

Marketing Automation

Leadpages offers basic automation features, but they are not as robust as Active Campaign’s. You can set up automated emails and trigger actions based on user behavior. For example, you can send an email when someone fills out a form or clicks on a link.

Active Campaign is a comprehensive marketing automation platform. You can set up complex automation workflows that include multiple actions and triggers. For example, you can create a workflow that sends a series of emails based on user behavior, such as opening an email or clicking on a link. Active Campaign also offers lead scoring, which allows you to prioritize leads based on their behavior.

Email Marketing

Leadpages does not offer email marketing services but it does integrate with most email marketing services.

Active Campaign offers advanced email marketing features. You can send targeted and personalized emails based on user behavior and preferences. Active Campaign also offers A/B testing, which allows you to test different versions of your emails to see which one performs better. You can also track the performance of your emails with detailed analytics.

Analytics and Performance

Leadpages provides basic analytics, such as conversion rates and traffic sources. You can also integrate Leadpages with Google Analytics for more detailed analytics.

Active Campaign offers detailed analytics for your email campaigns and automation workflows. You can track open rates, click-through rates, and conversion rates. You can also track the performance of your automation workflows and see which actions are working and which ones need improvement. Active Campaign also provides a dashboard that gives you an overview of your marketing performance.

Pricing Analysis 

When it comes to choosing between ActiveCampaign and Leadpages, the pricing plans are a key factor to consider. Let’s compare the pricing plans of both platforms to help you make an informed decision.

Leadpages offers three pricing plans: Standard, Pro, and Advanced. The Standard plan costs $37/month (when paid annually) and includes drag and drop landing page builder, AI engine, 90+ integrations, and 1 custom domain. The Pro plan costs $74/month (when paid annually) and includes everything in the Standard Plan, plus more AI engine credits, e-commerce (no transaction fees), and 3 custom domains. The Advanced plan is customizable depending on your business needs. You can contact their specialist to inquire about pricing.

ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The Lite plan costs $29/month (when paid annually) and includes email marketing, marketing automation, API access, and webhooks. The Plus plan costs $49/month (when paid annually) and includes everything in the Lite Plan, plus additional features like AI-powered email content generation, site and event tracking, and more integrations. The Professional plan costs $149/month (when paid annually) and includes everything in the Plus Plan, plus advanced features like split automations, salesforce integration, and AI-powered predictive sending. The Enterprise plan is custom-priced and includes everything in the Professional Plan, plus features like custom reporting, unlimited email testing, and HIPAA Support.

Integration Capabilities

When it comes to integrating with other tools, both Leadpages and ActiveCampaign offer a variety of options to help you streamline your workflow.

API Integration

Both Leadpages and ActiveCampaign offer API integration, which allows you to connect with other tools and services that have an API. This means you can automate tasks and transfer data between platforms without having to manually enter information.

With Leadpages, you can use their API to integrate with tools like Zapier, Salesforce, and HubSpot. This allows you to automate tasks like adding new leads to your CRM, sending emails to new subscribers, and more.

ActiveCampaign also offers API integration, which allows you to connect with a range of different tools and services. This includes popular tools like Zapier, Shopify, and WooCommerce. With API integration, you can automate tasks like adding new subscribers to your email list, updating contact information, and more.

Zapier Integration

Both Leadpages and ActiveCampaign offer integration with Zapier, which allows you to connect with over 2,000 different tools and services. This means you can automate tasks and transfer data between platforms without having to manually enter information.

With Leadpages, you can use Zapier to automate tasks like adding new leads to your CRM, sending emails to new subscribers, and more. ActiveCampaign also offers Zapier integration, which allows you to connect with a range of different tools and services. This includes popular tools like Shopify, WooCommerce, and Salesforce.

Facebook Integration

If you’re using Facebook to advertise your business, both Leadpages and ActiveCampaign offer integration with Facebook. This allows you to create Facebook ads that are targeted to specific audiences, and track the results of your campaigns.

With Leadpages, you can use their Facebook integration to create ads that are targeted to specific audiences based on their interests, demographics, and more. You can also track the results of your campaigns, and see how many clicks, leads, and conversions you’re getting.

ActiveCampaign also offers Facebook integration, which allows you to create ads that are targeted to specific audiences based on their interests, demographics, and more. You can also track the results of your campaigns, and see how many clicks, leads, and conversions you’re getting.

Support and Training

When choosing between Leadpages and ActiveCampaign, the level of support and training available can be an important factor to consider. Both platforms offer various resources to help users get started and troubleshoot any issues that may arise. Here are some of the support and training options available:

Phone Support

Leadpages offers phone support to all users, regardless of their plan. This means that if you have a question or issue that you can’t resolve through the platform’s knowledge base or community forum, you can call their support team directly. ActiveCampaign also offers phone support, but only to users on their Plus, Professional, and Enterprise plans. If you’re on the Lite plan, you’ll need to rely on email support or the platform’s knowledge base.

One-on-One Training

If you’re new to either platform or want to learn more about specific features, both Leadpages and ActiveCampaign offer one-on-one training sessions with their support teams. Leadpages offers a “Quick Start Coaching Call” to all new users, which is a 30-minute call with a coach to help you get started. They also offer a “Pro Coaching Call” for users on their Pro plan, which is a 60-minute call to help you optimize your campaigns. ActiveCampaign offers one-on-one training sessions to users on their Plus, Professional, and Enterprise plans. These sessions are tailored to your specific needs and can cover topics such as automation setup, CRM integration, and more.

Final Verdict

Leadpages is primarily a landing page builder that offers some basic e-commerce functionality, such as the ability to sell digital products. It is a more affordable option and offers a simpler interface, making it a great choice for beginners or those with limited technical skills.

ActiveCampaign, on the other hand, is primarily an email marketing platform that also offers e-commerce functionality. It offers a range of features and functionalities, including the ability to sell physical and digital products, manage subscriptions, and create sales funnels. It also offers integrations with a range of third-party tools and services, making it a great choice for businesses and professionals who need more advanced features.

My Pick
LeadPages -High-Converting Websites and Landing Pages
  • LeadPages is a list building software that helps online marketers to build high-grade subscriber listings from their blog as well as the webinar content.
  • Leadpages allows users to create their own websites with the help of the Leadpages site builder, which makes web designing much easier.
  • Leadpages is easy to use and has a large number of options that will make your brand unique.
  • Leadpages has many features such as hosting webinars, creating pop-ups, and creating sales pages.
We earn a commission if you make a purchase, at no additional cost to you.