Leadpages vs Kartra: Which Landing Page Builder is Right for You?

Leadpages and Kartra are both popular landing page builders that offer a range of features to help businesses create effective marketing campaigns.

Leadpages is better if you want a beautiful landing page that converts whereas Kartra has many more features for your marketing.

Leadpages

Leadpages is primarily focused on creating landing pages and websites that are optimized for conversion. Their platform is designed to be user-friendly and easy to navigate, making it an ideal choice for businesses that are just getting started with online marketing. With Leadpages, you can quickly create landing pages, pop-ups, and alert bars to capture leads and drive conversions.

Kartra

Kartra, on the other hand, is a more comprehensive marketing platform that offers a range of features beyond just landing page creation. In addition to building landing pages, Kartra also offers sales funnel creation, email marketing, membership site creation, and more. This makes it a great choice for businesses that are looking for an all-in-one marketing solution.

Key Features Comparison

When comparing Leadpages and Kartra, it’s important to take a look at the key features each platform offers. Here’s  a comparison of some of the most important features:

Landing Page Builder

Leadpages is primarily a landing page builder, designed to help you create high-converting landing pages quickly and easily. The platform offers a wide variety of customizable templates, as well as a drag-and-drop editor that makes it easy to create pages from scratch.

Kartra also offers a landing page builder, but it’s just one part of a larger all-in-one platform. The builder is easy to use, and you can choose from a variety of templates to get started.

CRM

Leadpages does not offer a built-in CRM, but it does integrate with a number of popular CRM platforms, including Salesforce, HubSpot, and Marketo.

Kartra, on the other hand, includes a built-in CRM that allows you to manage your leads and customers all in one place. You can track customer interactions, create custom fields, and even set up automations to help you save time.

Calendar

Leadpages does not offer a built-in calendar feature. However, you can integrate with popular scheduling tools like Calendly, Acuity Scheduling, and ScheduleOnce.

Kartra includes a built-in calendar feature that allows you to schedule appointments and meetings with your leads and customers. You can also set up reminders and notifications to ensure you never miss an appointment.

Helpdesk

Leadpages does not offer a built-in helpdesk feature. However, you can integrate with popular helpdesk tools like Zendesk, Freshdesk, and Help Scout.

Kartra includes a built-in helpdesk feature that allows you to manage customer support tickets all in one place. You can assign tickets to team members, track response times, and even create canned responses to save time.

Analytics

Leadpages offers basic analytics that allows you to track page views, conversion rates, and more. However, if you want more in-depth analytics, you’ll need to integrate with a third-party tool like Google Analytics.

Kartra includes robust analytics that allows you to track a variety of metrics, including page views, conversion rates, revenue, and more. You can also set up custom tracking to get even more detailed insights into your marketing campaigns.

All-in-One

While Leadpages is primarily a landing page builder, Kartra is an all-in-one platform that includes a variety of features, including a landing page builder, CRM, email marketing, membership sites, and more. This makes it a great choice for businesses that want an all-in-one solution for their online marketing needs.

Pricing Comparison

When it comes to choosing between Leadpages and Kartra, pricing is an important factor to consider. Both platforms offer different pricing plans that cater to different needs and budgets.

Leadpages offers three pricing plans: Standard, Pro, and Advanced. The Standard plan starts at $37 per month when billed annually and includes basic features like drag and drop landing page builder, 10,000 AI engine credits, and 1 custom domain. The Pro plan costs $74 per month when billed annually and includes more advanced features like unlimited traffic and leads, 3 custom domains, and 90+ integrations. The Advanced plan costs $239 per month when billed annually and includes all the features of the Pro plan plus additional features like unlimited AI engine credits, 50 custom domains, advanced integrations, and a dedicated success coach.

On the other hand, Kartra offers four pricing plans: Starter, Silver, and Platinum. The Starter plan costs $99 per month and includes basic features like 2,500 leads, 15,000 emails per month, and 50 GB bandwidth. The Silver plan costs $199 per month and includes more advanced features like 12,500 leads, unlimited emails, and 3 custom domains. The Platinum plan costs $429 per month and includes features like 50,000 leads, 10 custom domains, Funnel Mapper, Funnel Simulator, and more.

Both platforms also offer free trials, which allows you to test out the platform and see if it’s the right fit for your business before committing to a paid plan. Leadpages offers a 14-day free trial, while Kartra offers a 30-day trial for just $1.

Creating Landing Pages and Funnels

When it comes to creating landing pages and funnels, both Leadpages and Kartra offer a wide range of features and tools that can help you achieve your goals.

Leadpages is designed to be user-friendly and easy to navigate, even for those with little to no web design experience. The platform offers a variety of templates that you can customize to fit your brand and style. You can also create custom forms to capture leads and integrate them with your email marketing software.

On the other hand, Kartra offers a more comprehensive solution for creating sales funnels. The platform offers a variety of templates and pre-built funnels that you can customize to fit your needs. You can also create custom forms to capture leads and integrate them with your email marketing software.

Both platforms offer drag-and-drop editors that allow you to easily create and customize your landing pages and funnels. However, Kartra’s editor is more advanced and offers more customization options, making it a better choice for those who want more control over their designs.

Marketing and Campaign Management

Both Leadpages and Kartra offer a range of features to help you create and manage effective marketing campaigns.

Leadpages is primarily focused on creating landing pages and lead generation. It offers a range of templates and customization options to help you create high-converting landing pages. It also integrates with a range of email marketing services, including Infusionsoft and HubSpot, to help you manage your email campaigns.

On the other hand, Kartra is an all-in-one platform that offers a range of tools for managing your marketing campaigns. It includes email marketing, landing pages, sales funnels, and more. It also offers advanced analytics to help you track the performance of your campaigns and make data-driven decisions.

One of the standout features of Kartra is its campaign builder. This intuitive drag-and-drop tool allows you to easily create complex marketing campaigns with multiple steps and automation. You can also segment your audience and personalize your messaging to improve your conversion rates.

Leadpages also offers some automation features, such as lead magnets and autoresponders, but it is not as comprehensive as Kartra’s campaign builder.

In terms of email marketing, both platforms offer similar features, including email templates, automation, and list management. However, Kartra’s email marketing is integrated with its other tools, allowing you to create more targeted and personalized campaigns.

Integration Capabilities

When it comes to integration capabilities, both Leadpages and Kartra offer a wide range of options to connect with other tools and platforms. Let’s take a closer look at what each platform offers.

Leadpages

Leadpages integrates with a variety of third-party tools, including email service providers like Mailchimp, AWeber, and Constant Contact. It also integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento, making it easy to sell products and services directly from your landing pages.

In addition, Leadpages integrates with WordPress, allowing you to publish your landing pages directly to your WordPress site. This is a great option for those who already have a WordPress site and want to keep everything in one place.

Finally, Leadpages offers integration with Zapier, which opens up a whole world of possibilities for connecting with other tools and automating your workflow.

Kartra

Kartra also offers a wide range of integrations with third-party tools, including email service providers like Mailchimp, AWeber, and GetResponse. It also integrates with popular e-commerce platforms like Shopify, WooCommerce, and Stripe, making it easy to sell products and services directly from your Kartra pages.

In addition, Kartra offers a built-in email marketing system, so you don’t need to integrate with an external email service provider if you don’t want to. This can be a great option for those who are just getting started and don’t want to invest in another tool.

Finally, Kartra offers integration with Zapier, which allows you to connect with other tools and automate your workflow.

Performance and Reporting

When it comes to performance metrics, both Leadpages and Kartra offer useful tools to help you track and analyze your landing page’s performance.

Leadpages provides a dashboard that displays the total number of visits, conversions, and conversion rates for each landing page. You can also view detailed analytics for each page, including the number of unique visitors, bounce rate, and time on the page. Moreover, Leadpages integrates with Google Analytics, allowing you to track user behavior and traffic sources.

Kartra offers a similar dashboard that displays the total number of visits, conversions, and conversion rates for each page. You can also view detailed analytics for each page, including the number of unique visitors, bounce rate, and time on the page. However, Kartra takes it a step further by providing heatmaps that show where users are clicking and scrolling on your page. This information can help you optimize your landing page for better performance.

Both Leadpages and Kartra provide robust reporting features that allow you to export data and create custom reports. You can also set up automated reports to be sent to your email on a regular basis.

Support and Training Resources

In terms of support and training resources, both Leadpages and Kartra offer a variety of options to help you get started and troubleshoot any issues you may encounter.

Leadpages offers a comprehensive knowledge base, including articles, tutorials, and videos, to help you learn the platform and its features. They also have a support team available via email and live chat during business hours. They also offer weekly live webinars where you can learn from Leadpages experts and ask questions.

Kartra also offers a knowledge base with articles and videos, as well as a support team available via email and live chat. They also have a Facebook community where you can connect with other users and ask questions. Kartra also offers a variety of training resources, including a 14-day trial where you can test out the platform and a 30-day challenge where you can learn how to use Kartra to grow your business.

Final Verdict 

As you can see, both Leadpages and Kartra are landing page builders that offer a range of features and functionalities to help users create effective landing pages.

Leadpages is a more affordable option and offers a simpler interface, making it a great choice for beginners or those with limited technical skills. It also offers a range of templates and customization options to help users create unique landing pages. However, it may lack some of the more advanced features that businesses and professionals may require.

On the other hand, Kartra is a more advanced platform that offers more robust features and functionalities, including advanced analytics and A/B testing tools. It also offers a wider range of integrations with third-party tools and services, making it a great choice for businesses and professionals who need more advanced features.

If you’re looking for a simple and affordable landing page builder, Leadpages may be the better choice. However, if you need more advanced features and functionalities, including advanced analytics and A/B testing tools, Kartra may be the better option.