Leadpages Vs Unbounce: Which Landing Page Builder Should You Choose?

If you are a digital marketer looking to create landing pages for your business, you have likely come across both Leadpages and Unbounce. Both platforms offer tools to create landing pages, but they have their differences.

Leadpages and Unbounce both offer tools to create landing pages, but they have their differences. Leadpages is better value but Unbounce have a few extra features like an A.I conversion optimization feature that consistently improve your campaign performance and can get you (on average) 30% more conversions.

Leadpages

Leadpages is a landing page builder that allows you to create and publish landing pages without any coding knowledge. It offers a drag-and-drop editor that makes it easy to create landing pages quickly. Leadpages also offers a wide variety of templates that you can use to create your landing pages.

One of the unique features of Leadpages is that it offers unlimited landing page publishing at a fraction of the cost of other platforms. This means that you don’t have to worry about upper limits or paying more as your business grows. Leadpages also offers integrations with popular email marketing services like Mailchimp and Aweber.

Unbounce

Unbounce is another landing page builder that offers a drag-and-drop editor to create landing pages quickly. Unbounce allows you to publish your landing pages to a free subdomain, custom domain, or a WordPress site. Unbounce also offers scheduled publishing, which allows you to schedule a page to go live at a specific date and time.

One of the unique features of Unbounce is its AI conversion optimization. This feature consistently improves your campaign performance and gets you (on average) 30% more conversions. Unbounce also offers multi-user permissions such as admin, author, or editor, making it easy to share your pages with others.

Core Features Comparison

When it comes to comparing Leadpages and Unbounce, it is essential to look at their core features. Both platforms offer a drag-and-drop builder that allows you to create landing pages without any coding skills. However, there are some differences in the features they offer.

Templates are a crucial aspect of any landing page builder, and both Leadpages and Unbounce offer a wide range of pre-designed templates. Unbounce has over 100 templates, while Leadpages offers more than 200 templates, making it the winner in this category.

In addition to landing page templates, both platforms offer sticky bars, pop-ups, and countdown timers. However, Leadpages takes it a step further with its “Leadmeter” feature, which helps you measure the effectiveness of your landing pages.

Unbounce also offers a “smart copy” feature that provides suggestions for improving your copy. Moreover, their “Smart Builder” feature can also be an advantage by providing conversion intelligence, which analyzes your landing pages and provides suggestions for improving conversions.

Pricing and Plans

When comparing Leadpages and Unbounce, pricing is an important factor to consider. Both platforms offer a range of pricing plans to suit different needs and budgets.

Leadpages offers three pricing plans: Standard, Pro, and Advanced. The Standard plan starts at $37 per month when billed annually and includes features such as a drag-and-drop editor, unlimited leads, 90+ integrations, an AI engine, and 1 custom domain. The Pro plan starts at $74 per month and includes additional features such as e-commerce (no transaction fees), more AI engine credits, and 3 custom domains. The Advanced plan is custom-priced with customizable features for your business needs. You can contact their specialist to inquire about pricing.

Unbounce offers four pricing plans: Launch, Optimize, Accelerate, and Concierge. The Launch plan starts at $99 per month when billed annually and includes features such as unlimited landing pages, pop-ups, and sticky bars, as well as access to AI copywriting and 1 custom domain. The Optimize plan starts at $145 per month and includes everything in the Launch plan with more conversions and visitors limit. The Accelerate plan starts at $240 per month and includes everything in the Optimize plan with more credits. Finally, the Concierge plan costs $625 per month and includes more than 5,000 conversions, 100,000 visitors, 25 domains, and a dedicated success manager.

Both Leadpages and Unbounce offer a 14-day free trial period, allowing you to test out the platform before committing to a paid plan.

Conversion Optimization Tools

When it comes to building high-converting landing pages, both Leadpages and Unbounce offer a variety of conversion optimization tools. Let’s take a closer look at what each platform has to offer.

Leadpages

Leadpages offers a number of features designed to help you increase your conversion rates. These include:

• A/B testing: With Leadpages, you can easily create and test multiple versions of your landing pages to see which one performs best.
• Conversion tracking: Leadpages allows you to track your conversions and see which pages are driving the most leads and sales.
• Unlimited landing pages: With Leadpages, you can create an unlimited number of landing pages for your business.
• Lead generation tools: Leadpages provides a range of lead generation tools, including pop-ups, alert bars, and opt-in text campaigns.

Unbounce

Like Leadpages, Unbounce offers a range of conversion-focused features to help you optimize your landing pages. Some of these features include:

• A/B testing: With Unbounce, you can easily create and test multiple versions of your landing pages to see which one performs best.
• Conversion tracking: Unbounce allows you to track your conversions and see which pages are driving the most leads and sales.
• Smart traffic: Unbounce’s Smart Traffic feature automatically sends each visitor to the landing page variant that is most likely to convert them based on their unique attributes.
• Unlimited landing pages: With Unbounce, you can create an unlimited number of landing pages for your business.
• Lead generation tools: Unbounce provides a range of lead generation tools, including pop-ups, sticky bars, and opt-in forms.

Analytical Tools

When it comes to landing page creation, the ability to analyze and track performance is critical. Both Leadpages and Unbounce offer analytical tools to help you understand how your landing pages are performing.

Unbounce has a real-time dashboard that shows you the performance of all your landing pages. Its Smart Traffic feature uses AI to deliver one of the best analytics experiences we’ve ever had while testing SaaS products. This feature automatically sends visitors to the page variant that is most likely to convert. Unbounce also allows you to track conversion rates, visitor behavior, and more. You can use this information to optimize your landing pages for better performance.

Leadpages is, through-and-through, a conversion platform. It offers real-time analytics and a dashboard that clearly shows traffic and conversion rates. You can also track the performance of your landing pages over time, allowing you to see which pages are performing well and which ones need improvement.

As said earlier, Leadpages and Unbounce offer A/B testing, which allows you to test different versions of your landing pages to see which one performs better. This is an essential feature for optimizing your landing pages and improving your conversion rates.

Security Features

In terms of security, both Leadpages and Unbounce offer reliable options. Both platforms use SSL encryption to ensure that your data is secure and protected. SSL encryption is a standard security protocol that encrypts all data transmitted between a user’s web browser and the website they are visiting. This means that any information you enter into Leadpages or Unbounce will be encrypted and protected from unauthorized access.

In addition to SSL encryption, both platforms also offer two-factor authentication. Two-factor authentication is an extra layer of security that requires users to provide two forms of identification to access their accounts. This helps prevent unauthorized access to your account, even if someone has your password.

Another security feature offered by both platforms is regular backups. Regular backups ensure that your data is safe in the event of a system failure or other issue. Both platforms offer automatic backups, so you don’t have to worry about manually backing up your data.

Support and Resources

Both Leadpages and Unbounce offer reliable assistance to their users.

Leadpages provides email support and live chat support from Monday to Friday from 9 am to 5 pm Central Time. They also have a knowledge base with articles and video tutorials on how to use their platform, create landing pages, and run successful campaigns.

Unbounce, on the other hand, offers 24/7 live chat and email support, ensuring prompt responses to any queries or concerns. They also have a help center with articles, video tutorials, and webinars on how to use their platform effectively.

Both platforms have active communities where users can share their experiences, ask for advice, and get help from other users. Leadpages has a private Facebook group for their users, while Unbounce has a community forum where users can interact with each other and with Unbounce staff.

Final Verdict 

As you can see, Leadpages and Unbounce are both effective landing page builders that offer a range of features and functionalities to help businesses sell products online.

Leadpages is a landing page builder that offers some basic e-commerce functionality, such as the ability to sell digital products. It is a more affordable option and offers a simpler interface, making it a great choice for beginners or those with limited technical skills.

Unbounce, on the other hand, is also a landing page builder that offers more advanced e-commerce functionality, including the ability to sell physical and digital products, manage subscriptions, and create sales funnels. It also offers integrations with a range of third-party tools and services, making it a great choice for businesses and professionals who need more advanced features.

One of the main differences between the two platforms is the level of customizability. Unbounce offers a higher level of customizability, with more advanced design features and the ability to add custom code. Leadpages, while it does offer some customization options, is more limited in terms of design and customization.

If you’re still undecided on which landing page builder suits you best, you can check out this comprehensive video below comparing Leadpages and Unbounce:

 

 

If you’re looking for a simple and affordable e-commerce platform with basic functionality, Leadpages may be the better choice. However, if you need more advanced e-commerce features and functionalities, including the ability to sell physical products, manage subscriptions, create sales funnels, and a higher level of customizability, Unbounce may be the better option.