If you are looking for a platform to sell your digital products, then you might have come across Upcoach and Kartra.
Kartra is better for creators who need marketing products like funnels and email marketing whereas Upcoach is better for coaches who need a platform to sell self paced courses and also orgazine coaching calls.
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Upcoach Overview
Upcoach is an online coaching platform that aims to simplify the process of coaching and help coaches organize, systemize, and scale the impact of their coaching programs. The platform provides a comprehensive set of tools that can be used for both 1-1 coaching and group programs.

One of the key features of Upcoach is its accountability groups, which allow coaches to create groups of clients who can support and encourage each other. The platform also includes a habit tracker that makes it easy for clients to track their progress and stay on track with their goals.
Upcoach also provides a range of community features, including events, tasks, to-dos, smart documents, and habits. These features can help coaches to engage their clients and build a sense of community within their coaching programs.
Upcoach is a powerful coaching platform that provides a range of features and tools to help coaches deliver remarkable results and keep their clients longer. Whether you are a new coach or an experienced one, Upcoach can help you streamline your coaching process and provide your clients with the support and accountability they need to achieve their goals.
Kartra Overview
If you’re looking for an all-in-one platform that can handle your email marketing, CRM, funnel builder, memberships, automation, custom domain, landing pages, sales funnels, membership sites, video hosting, editor, sales pages, and checkout pages, then Kartra might be the right choice for you.

Kartra is a comprehensive platform that offers a range of features designed to help businesses of all sizes increase their revenue and grow their customer base. With Kartra, you can create and manage all aspects of your online business from a single dashboard.
One of the key advantages of Kartra is its funnel builder, which allows you to create high-converting sales funnels quickly and easily. The platform also offers a range of templates that you can use to create landing pages, sales pages, and checkout pages.
Kartra also provides a membership site feature, which allows you to create and manage membership sites for your customers. The platform also includes a video hosting feature, which can be used to host your training videos, webinars, and other video content.
In terms of automation, Kartra offers more range of features that can help you automate your marketing campaigns and other business processes. For example, you can set up automated email sequences, create rules to trigger specific actions based on customer behavior, and more.
Kartra is a powerful platform that offers a range of features designed to help businesses of all sizes grow and succeed online. Whether you’re just starting out or you’re an established business looking to take things to the next level, Kartra is definitely worth considering.
Comparing Features
When it comes to choosing between Upcoach and Kartra, it’s important to compare the core features of both platforms. Here is a breakdown of the features offered by each platform in various categories:
Marketing and Sales
Both Upcoach and Kartra offer robust marketing and sales features, including funnel builders, landing pages, sales pages, and checkout systems. Kartra also offers email marketing and opt-in forms, while Upcoach focuses more on coaching and client management features.
Course Creation and Hosting
Both platforms offer online course creation and hosting, with Upcoach focusing more on coaching and client management features and Kartra offering more advanced course creation tools, including templates and customization options.
Templates and Customization
Kartra offers more templates and customization options for landing pages, sales pages, and checkout pages, while Upcoach focuses more on coaching and client management features.
Integrations
Both platforms offer integrations with popular tools like Zapier, WordPress, ConvertKit, Google Sheets, Google Slides, and Airtable. Kartra offers more integrations overall, while Upcoach focuses more on coaching and client management features.
Mobile and Desktop Experience
Both platforms offer mobile apps and desktop experiences, with Kartra offering a more robust mobile app and Upcoach focusing more on coaching and client management features.
Community Features
Kartra offers a forum feature for community engagement, while Upcoach offers group coaching programs for more personalized engagement.
Task and Habit Tracking
Upcoach offers a habit tracker and task management system for clients, while Kartra does not have this feature.
Document and Storage Management
Both platforms offer document and storage management, with Upcoach offering more advanced smart document features.
Client Engagement and Accountability
Both platforms offer client engagement and accountability features, with Upcoach focusing more on coaching and client management features.
Comparing Pricing
When it comes to choosing between Upcoach and Kartra, pricing is a major factor to consider. Now, let’s compare the pricing plans of both platforms and take a look at their money-back guarantee policies.
Pricing Plans
Upcoach offers two pricing plans: Basic and Pro. The Basic plan costs $39 per month and includes features such as unlimited coaching programs, unlimited courses, and 15 clients. The Pro plan costs $99 per month and includes features such as unlimited clients, courses, and coaching programs, as well as 24h priority support. Upcoach also offers a free plan with limited features like 3 coaching programs, 1 course, and up to 10 clients.
Kartra offers four pricing plans: Starter, Silver, and Platinum. The Starter plan costs $99 per month and includes features such as up to 2,500 leads, 15,000 emails per month, and 50 GB of bandwidth. The Silver plan costs $189 per month and includes features such as up to 12,500 leads, unlimited emails per month, and unlimited bandwidth. Finally, the Platinum plan costs $499 per month and includes features such as up to 50,000 leads, unlimited bandwidth, unlimited pages, and advanced features like Funnel Mapper and Funnel Simulator.
Money Back Guarantee
Upcoach offers a 14-day money-back guarantee for all its pricing plans. If you are not satisfied with the platform, you can cancel your subscription within 14 days of signing up and receive a full refund.
Kartra, on the other hand, offers a 30-day money-back guarantee for all its pricing plans. If you are not satisfied with the platform, you can cancel your subscription within 30 days of signing up and receive a full refund.
Pros and Cons
Upcoach Pros and Cons
Upcoach is an online coaching platform that offers a range of features to help deliver transformational results for clients and team members. Here are some of the pros and cons of using Upcoach:
Pros
- Excellent program and course builder that is very user-friendly and easy to learn.
- Automation tool to simplify your workflow and save time.
- Great set of coaching tools that are perfect for beginners.
- Accountability tools, such as todos and habits, to help keep your clients on track.
- Forum feature to encourage community engagement and support.
Cons
- Limited storage, which can be a problem if you have a lot of content.
- Limited customization options, may not be suitable for those who require more flexibility.
- Does not support video hosting, which can be a drawback for those who want to include video content in their courses.
- No payment system, which means you will need to use a third-party payment processor.
Kartra Pros and Cons
Kartra is an all-in-one marketing platform that offers a range of features to help businesses build and launch their online presence. Here are some of the pros and cons of using Kartra:
Pros
- All-in-one platform that includes a funnel builder, email marketing, membership sites, video hosting, and more.
- Sophisticated tools of the trade, such as funnel templates, email swipes, and pretty designed pages.
- Mighty integrations with other marketing tools.
- Unlimited video hosting, which is perfect for those who want to include video content in their courses.
- Powerful automation tools to help you streamline your workflow.
Cons
- Can be overwhelming for beginners who are new to online marketing.
- Expensive pricing plans, may not be suitable for those on a budget.
- Limited storage, which can be a problem if you have a lot of content.
- No free trial, which means you will need to pay upfront to try the platform.
Final Verdict
When it comes to choosing between Upcoach and Kartra, it ultimately depends on your specific needs as a coach. Both platforms offer a range of features and tools to help you manage your coaching business, but they differ in their approach and focus.
Upcoach is designed specifically for coaches and offers a range of tools to help you manage your coaching workflow, from scheduling sessions to creating and delivering coaching programs. It’s a great choice if you’re looking for a platform that’s tailored to your needs as a coach and want to streamline your coaching business.
On the other hand, Kartra is a more all-in-one platform that offers a range of tools for online businesses, including coaching. It’s a great choice if you’re looking for a platform that can handle multiple aspects of your business, such as email marketing, sales funnels, and membership sites, in addition to coaching.
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