If you are looking to monetize your website, you may have come across Ezoic and SheMedia. Both companies are ad networks that work with publishers to maximize their ad revenue.
Ezoic and SheMedia use artificial intelligence and big data analytics to optimize ad placement and increase revenue for their publishers. The key differences is that SheMedia is easier to setup and the ads look better wheres Ezoic is more for people who are more teh savy and want more data analytics.
Newor Media can offer better earnings potential compared to Ezoic and SheMedia, especially for smaller publishers. Publishers using Newor Media report higher earnings and better fill rates than those using Ezoic
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Ezoic
Ezoic is known for its AI-powered platform that uses machine learning to optimize ad placement and increase revenue. Ezoic offers a variety of tools to help publishers improve their website’s user experience, including site speed optimization and mobile site design. Ezoic’s platform is easy to use and offers a range of customization options to suit your needs.
SheMedia
On the other hand, SheMedia is an ad network that connects publishers with advertisers to place ads on websites with optimal audiences. SheMedia works with advertisers to create custom ad campaigns that are tailored to the publisher’s audience. SheMedia also offers a range of tools to help publishers optimize their ads and increase revenue.
Both Ezoic and SheMedia offer a range of benefits to publishers. Ezoic’s AI-powered platform can help publishers increase their revenue by optimizing ad placement and improving user experience. SheMedia’s custom ad campaigns can help publishers monetize their websites with targeted ads that are relevant to their audience.
Ezoic vs. SheMedia: Key Differences
When it comes to choosing between Ezoic and SheMedia, there are several key differences to consider. Both platforms offer unique features and benefits, but they also have their own drawbacks. Here are some of the main differences to keep in mind:
Ad Setup
Ezoic is an automated platform that allows publishers to test hundreds of ad formats, styles, and locations. This means that you don’t have to manually set up your ads, which can save you a lot of time and effort. SheMedia, on the other hand, requires you to manually set up your ads, which can be tedious and time-consuming.
User Experience
Ezoic is known for its user-friendly interface and easy-to-use tools. The platform is designed to help you optimize your site for maximum revenue and user engagement. SheMedia, on the other hand, can be a bit more complicated to use, especially if you’re not familiar with ad networks.
Contracts
SheMedia ask you to sign a one-year contract and you should give them 2-months’ notice if you intend to leave. Ezoic have numerous contracts in place including for Ezoic premium and an invite only accelerator program which is often a 3-year contract(often inn exchange for one year of premium free of charge). I wouldn’t recommend you sign any contract to be honest as things can change quickly in this industry.
Control
Ezoic gives you more control over your ads and how they are displayed on your site. You can choose which ad formats and styles to use, and you can also set your own pricing. SheMedia, on the other hand, has more control over the ads that are displayed on your site, which can be a downside for some publishers.
Support
Both Ezoic and SheMedia offer support to their publishers, but the quality of that support can vary. Ezoic has a dedicated support team that is available 24/7 to help you with any issues you may have. SheMedia also offers support, but some publishers have reported that it can be difficult to get a response from their team.
Traffic Requirements
Ezoic’s Requirements
To become a publisher with Ezoic, you need to meet a few requirements. Firstly, Ezoic doesn’t require a minimum traffic, but they offer two different plan for beginners and established websites, depending if you’re site earns 10,000 page views per month. Secondly, your website must comply with Ezoic’s content policies. Lastly, you must have a Google AdSense account.
SheMedia’s Requirements
SheMedia has strict requirements for publishers who want to join their network. You must have at least 20,000 pageviews per month to be considered, and your content must be consistent, high-quality, and relevant to your audience. Your site should also comply with SheMedia’s content policies, and at least 90 days old.
Check out this table below for the traffic requirements of Ezoic and SheMedia, along with other popular ad networks like Newor Media, Media Vine, and Raptive:
Ad Formats and Setup
When it comes to ad formats, both Ezoic and SheMedia offer a variety of options to choose from. Ezoic provides access to a wide range of ad formats, including display ads, native ads, and header bidding. They also allow website owners to set up custom ad layouts for different devices and screen sizes. On the other hand, SheMedia offers banner and display ads, as well as a video platform.
Setting up ads with Ezoic is straightforward and can be done in a few simple steps. Once you sign up, you will be prompted to connect to your website and select your ad preferences. Ezoic will then run tests to determine the best-performing ad formats and placements for your site. You can also customize your ad settings and monitor your performance through their user-friendly dashboard.
SheMedia also has a straightforward setup process. After signing up, you will need to add their ad code to your website. From there, you can customize your ad settings and choose the ad formats you want to display. SheMedia provides a variety of ad formats, including banner and display ads, as well as a video platform.
Monetization Strategies
When it comes to monetizing your website or blog, there are several strategies you can use to generate revenue. Let’s take a look at the monetization strategies offered by Ezoic and SheMedia.
Ezoic
Ezoic’s primary monetization strategy is through display advertising. They use artificial intelligence to optimize ad placement and ad types to increase ad revenue. Ezoic also offers a feature called Ad Tester, which allows you to test different ad layouts and placements to determine which ones generate the most revenue.
In addition to display advertising, Ezoic also offers the option to monetize through affiliate marketing and sponsored posts. Ezoic’s Affiliate Program allows you to earn a commission on products or services sold through affiliate links on your website. With Sponsored Posts, you can earn money by publishing sponsored content on your website.
SheMedia
SheMedia’s primary monetization strategy is also through display advertising as well. Similarly, SheMedia also offers a feature called Sponsored Content, which allows you to monetize through sponsored posts.
In addition to display advertising and sponsored content, SheMedia offers the option to monetize through affiliate marketing. They have a program called SheKnows Partner Network, which allows you to earn a commission on products or services sold through affiliate links on your website.
Revenue and Earnings Comparison
When it comes to revenue and earnings, both Ezoic and SheMedia offer different approaches. Ezoic uses AI to optimize ad placements and increase revenue, while SheMedia offers a more traditional ad network approach.
Ezoic offers a range of ad formats, including display, native, and video ads, which can help publishers diversify their revenue streams. Ezoic uses a revenue-sharing model, where you earn 90% of the revenue generated by your ads.
SheMedia, on the other hand, also offers a range of ad formats, including display, native, and sponsored content, which can help publishers monetize their content in different ways. SheMedia also uses a revenue-sharing model, where you earn 60% of the revenue generated by your ads.
Ezoic’s AI optimization and diverse ad formats may give it an edge in terms of maximizing ad revenue, while SheMedia’s focus on female-focused publishers may be attractive to publishers in that niche.
Final Verdict
Ezoic and SheMedia are both ad networks that offer a wide range of features and functionalities to help publishers optimize their ad revenue. However, there are some key differences between the two platforms.
Ezoic is an AI-powered ad network that uses machine learning to optimize ad placements and improve user experience. It offers a range of features and functionalities, including ad testing, revenue reporting, and site speed optimization. It also offers a variety of ad formats, including display, video, and native ads.
SheMedia, on the other hand, is a women’s lifestyle ad network that offers a range of ad formats, including display, video, and sponsored content. It offers a variety of targeting options, including demographic, contextual, and behavioral targeting.
One of the main differences between the two platforms is the focus on audience. SheMedia is specifically designed to target women publishers, while Ezoic is designed to optimize ad revenue for publishers across a range of industries and niches.
Another difference is the level of customization. Ezoic offers a high level of customization, with machine learning algorithms that automatically optimize ad placements and improve user experience. SheMedia, while it does offer some targeting options, is more limited in terms of customization.
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