I have been using AI tools for SEO since even before ChatGPT was launched.
For this blog post I have listed all of my favourite AI tools that have helped me to work 10x faster. Watch the video version here:
Let’s break it down into the different parts of SEO.
How I use AI for SEO (Quick Guide)
Before we get into the list of tools, I would just like to share my current process. The most important part of SEO in my opinion is to do good keyword reseach and publish excellent content.
It really is that simple but most people overcomplicate it.
I use Claude AI for keyword research(I have a lot of saved prompts, too many to share here) and then I use KoalaWriter to write my first draft and then edit the article to the way I want it.
That’s it.
If you want to browse more tools, then here are the AI tools I reccomend
AI Tools for Keyword Research
Keyword research is a key part of search engine optimization (SEO). It helps you find the words and phrases people use when looking for content like yours. With the rise of artificial intelligence (AI), new tools are making this process faster and smarter.
Here are the best tools:
1) Clicks.SO
Clicks.SO is a budget-friendly keyword research tool for SEO. It costs $24.99 per month, making it cheaper than many other options.
The tool gives you search volumes and trends for keywords. This helps you find good topics to target in your content.
Clicks.SO also shows data about your competitors. You can see what keywords they rank for and get ideas for your own strategy.
Besides keyword research, Clicks.SO offers other SEO features. These include site audits, backlink analysis, and rank tracking.
Like other SEO tools, Clicks.SO provides estimates based on their data. The accuracy may vary, but it can still give you useful insights.
You can use Clicks.SO to improve your website’s SEO and get more traffic. It aims to be an all-in-one tool for your SEO needs.
2) SEMrush Keyword Magic Tool
The SEMrush Keyword Magic Tool helps you find valuable keywords for your SEO and PPC campaigns. It gives you access to a huge database of over 25 billion keywords.
To use the tool, simply enter a word or phrase related to your topic. You’ll get a list of relevant keywords and related terms.
The tool shows you important data for each keyword. This includes search volume, keyword difficulty, and cost-per-click estimates.
You can filter and sort the results to find the best keywords for your needs. The tool also groups keywords into topics to help you organize your research.
One handy feature is the ability to save keywords to lists for later use. You can export your keyword data to analyze further or share with your team.
The Keyword Magic Tool now uses AI to provide more personalized insights. It can suggest keywords that are most relevant to your specific website.
This tool is part of the larger SEMrush platform. You can use it alongside other SEO tools to improve your overall digital marketing strategy.
3) Keysearch
Keysearch is a handy tool for website owners and bloggers who want to boost their search engine rankings. It helps you find keywords that are easier to rank for, so you can get more traffic to your site.
With Keysearch, you can check how hard it is to rank for different keywords. This lets you pick ones that give you a better chance of showing up on the first page of search results.
The tool also suggests keywords that fit your content well. This means you can write about topics your readers are actually looking for.
Keysearch doesn’t just stop at basic keywords. It helps you find long-tail keywords too. These are longer, more specific phrases that can bring in very targeted visitors to your site.
You can also keep an eye on how popular keywords are over time. This helps you adjust your content to match what people are searching for.
Many users say Keysearch is easy to use and affordable. It offers a lot of useful features without being too complicated or expensive.
4) AnswerThePublic
AnswerThePublic is a search listening tool that helps you discover what people are asking online. It uses autocomplete data from search engines to generate questions and phrases related to your keywords.
This tool gives you insights into customer thinking and popular queries. You can use it to find content ideas and understand what information people want.
AnswerThePublic provides results in visual formats like wheels and charts. These make it easy to spot trends and patterns in search behavior.
The tool offers a free version with limited searches per day. Paid plans give you more searches and extra features.
You can use AnswerThePublic for market research, content planning, and SEO. It helps you create content that answers real questions people are asking.
The tool now includes data from Instagram, Bing, and Amazon. This gives you a wider view of online search trends across different platforms.
AnswerThePublic is user-friendly and doesn’t require much technical know-how. It’s a good choice for marketers, writers, and businesses looking to improve their online presence.
5) Topical Map AI
Topical Map AI is a powerful tool for keyword research and SEO planning. It can save you lots of time by quickly generating keyword lists and topic clusters.
You can enter a main topic and get hundreds of related keywords in just a minute. The tool works for over 20 languages, so you can use it for many markets around the world.
Topical Map AI offers different options to customize your results. You can choose between broad maps with up to 1,200 keywords or more focused maps with 250-350 keywords.
Here is a video I made explaining how to use the tool:
The tool provides helpful data like search volume and URL examples for the keywords it finds. You can easily copy or download your results to use in other programs.
Pricing starts at $29 per month for 30 maps. Higher tiers give you more maps and extra features like priority support. You don’t need to be an SEO expert to use Topical Map AI.
6) Claude AI
Claude AI is a powerful tool for keyword research and SEO content planning. You can use it to create topical maps and cluster related content ideas.
To start, ask Claude to generate a topical map for your main keyword. Try a prompt like: “Create a topical map for [your keyword], including related subtopics and content ideas.”
For content clustering, you can ask Claude to group related keywords and topics. A good prompt is: “Take this list of keywords and cluster them into related groups: [your keyword list].”
Claude can also help brainstorm content ideas within a topic cluster. Ask it: “Suggest 10 blog post ideas related to [your topic cluster].”
To refine your keyword strategy, have Claude analyze search intent. Try: “For the keyword [your keyword], what are the likely user intents and content types that would satisfy them?”
Claude’s natural language abilities make it great for SEO tasks. You can have in-depth conversations to explore topics and uncover valuable keyword opportunities.
Here is a video I made teaching you how to use Claude AI for Keyword Research:
AI Tools for Content Writing
AI tools for content generation are changing how we create written and visual materials. These tools use smart computer systems to make things like articles, social posts, and marketing copy.
They can help you come up with ideas and write content quickly.
AI content generators can save you time and boost your creativity. You input what type of content you need, and the AI tool gives you a draft to work from.
This can be helpful for bloggers, marketers, and anyone who needs to produce lots of content.
While AI tools are getting better, it’s still important to review and edit what they create.
1) KoalaWriter
KoalaWriter is an AI-powered content creation tool that can help you produce high-quality articles quickly.
Here is my tutorial showing you how to use KoalaWriter:
It uses advanced language models like GPT-4o to generate coherent and contextually appropriate text.
One of KoalaWriter’s strengths is its SEO optimization capabilities. The tool analyses search engine results pages (SERPs) to help create content that’s more likely to rank well.
KoalaWriter also incorporates real-time data into its writing process. This feature allows you to produce more up-to-date and factual articles.
The user interface is designed to be easy to understand and navigate. You can customise KoalaWriter to match different writing styles and requirements.
Some additional features include automatic AI image generation and YouTube video embedding. These can add visual interest to your content.
KoalaWriter can also generate FAQ sections based on SERP analysis. This can help address common questions your readers might have.
For writers struggling with writer’s block, KoalaWriter offers a paragraph generator. This tool can create engaging paragraphs to fit your narrative and improve the flow of your writing.
2) Journalist AI
Just watch my review of Journalist AI to learn about all the features. (hint, it focuses on automation!)
3) Hypertxt AI
Hypertxt AI is a powerful tool for content creators looking to streamline their writing process. This innovative platform helps you generate high-quality articles quickly and easily.
With Hypertxt, you can turn keywords into full-length articles. Simply enter your chosen keyword, select a writing style, and let the AI do the rest.
The tool uses real-time research to ensure your content is accurate and relevant.
Need inspiration? Hypertxt’s Idea Generator can help. It creates 20 unique article concepts from a single topic, perfect for building out your content strategy.
For more in-depth research, you can use the built-in research tool. It allows you to gather information from various online sources, ensuring your articles are well-researched and credible.
Hypertxt adapts to your unique voice, too. You can choose from preset templates or provide your own writing sample for the AI to analyse and mimic.
The platform offers different pricing tiers to suit various needs, from individual content creators to larger-scale operations. You can try it out with three free articles before committing to a plan.
4) ChatGPT 4o
ChatGPT 4o is a powerful AI tool that can help you generate content quickly and easily.
One standout feature is ChatGPT 4o with Canvas. This combination takes AI content creation to new heights.
The Canvas interface allows you to organise and visualise your ideas in a structured format.
You can use ChatGPT 4o with Canvas for a wide range of tasks. It’s great for writing, coding, and creative projects. The tool acts like a patient editor or experienced coder as you work.
When drafting content, ChatGPT 4o helps generate ideas and smooth out your writing. For coding tasks, it can assist with debugging and refining your code.
The visual nature of Canvas makes it easy to see how different elements of your project fit together. You can move things around and experiment with different layouts.
ChatGPT 4o with Canvas streamlines your workflow. It combines AI-powered content generation with intuitive visual organisation. This makes it a valuable tool for boosting your productivity.
5) Claude 3.5 Sonnet and Perplexity AI
Claude 3.5 Sonnet is Anthropic’s latest AI model that sets new standards in intelligence. It outperforms competitors in areas like graduate-level reasoning, undergraduate knowledge, and coding skills.
You can access Claude 3.5 Sonnet for free on Claude.ai and the Claude iOS app. Paid subscribers get higher usage limits.
The model is also available through Anthropic’s API, Amazon Bedrock, and Google Cloud’s Vertex AI.
Perplexity AI uses Claude models, including 3.5 Sonnet, to provide accurate search results. This conversational answer engine balances cost, performance, and accuracy for both free and paid users.
Claude 3.5 Sonnet boasts a 200K token context window, allowing it to process more information at once. It also operates twice as fast as its predecessor, Claude 3 Opus.
When I’ve tested it compared to other leading AI models like GPT-4o, Claude 3.5 Sonnet excels in reasoning, knowledge retention, language understanding, and content generation. These capabilities make it a powerful tool for various AI-driven tasks.
AI Tools for Content Optimization
AI tools for content optimization are changing the game for writers and marketers. These smart programs help create and improve web content to rank better in search results. They use data and smart algorithms to make content more appealing to both readers and search engines.
1) SurferSEO
SurferSEO is an AI-powered tool that helps you create and optimize content for search engines. It combines content creation and SEO in one platform, making it easier to produce high-ranking articles.
With SurferSEO, you can generate SEO-friendly content quickly. The tool analyzes top-ranking pages for your target keyword and creates articles that include relevant keywords and topics.
You can use SurferSEO to make content briefs and outlines. This feature saves time in the planning stage of content creation. The tool also offers optimization suggestions to improve existing content.
SurferSEO’s AI writer can produce full articles based on your inputs. These articles are designed to rank well in search results from the start. You can then edit and refine the content as needed.
The platform includes a Content Editor that guides you through optimizing your text. It provides real-time feedback on factors like keyword usage, content structure, and readability.
SurferSEO aims to be a complete solution for content marketers and SEO professionals. It offers features for research, writing, and optimization all in one place.
2) Frase
Frase is an AI-powered tool that helps you create SEO-optimized content quickly and easily. It combines research, writing, and optimization features in one platform.
With Frase, you can speed up your content creation process. The tool researches your competitors and gives you a blueprint for writing articles that search engines will like.
You can use Frase to import your existing content too. Just enter a URL, and it will load the webpage into the editor for you to optimize.
The AI writer in Frase helps you generate high-quality content fast. It also has tools for keyword research and content planning to boost your SEO efforts.
Frase offers templates and custom AI prompts to create content briefs. You can save these to build repeatable workflows for your writing tasks.
Content creators praise Frase for making SEO exciting for both writers and marketers. It aims to help you produce well-researched articles that rank well in search results.
3) Grammarly
Grammarly is an AI-powered writing tool that helps you improve your content. It checks your spelling, grammar, and punctuation as you type.
But Grammarly does more than just fix mistakes. It also suggests ways to make your writing clearer and more engaging. The tool can help you find better words and phrases to use.
Grammarly now offers an AI content generator too. This feature can help you create original content for blogs, social media, and emails. You just input some key details, and the AI creates text for you.
The tool also helps with rewriting and refining your ideas. It can make your writing more concise and easier to understand. This saves you time and effort in the editing process.
Grammarly works in many places where you already write. You can use it in your email, word processor, and even social media sites. This makes it easy to improve all your writing.
For businesses, Grammarly offers features to keep your brand’s voice consistent. It can be set up with your company’s style guide to ensure all content follows your rules.
4) HemingwayApp
HemingwayApp helps you write clearer, simpler content. It’s named after Ernest Hemingway’s concise writing style.
The app highlights long sentences and complex words. It suggests simpler alternatives to make your writing easier to read.
You can paste your text into HemingwayApp or write directly in the editor. The tool gives your writing a readability grade level.
It also counts adverbs, passive voice, and difficult-to-read sentences. This helps you spot areas to improve.
The app offers a free web version and a paid desktop app. The desktop version lets you work offline and export to different formats.
HemingwayApp doesn’t use AI to rewrite your text. Instead, it gives you feedback to make your own edits.
Some writers find HemingwayApp too strict. It may flag stylistic choices that work for your audience. Use your judgment when applying its suggestions.
AI Tools for Technical SEO
AI tools have become indispensable for technical SEO professionals. These innovative solutions help streamline complex tasks and boost website performance in search results.
From analysing site structure to identifying technical issues, AI-powered tools offer a wide range of capabilities to improve a website’s technical foundation.
1) Alli AI
Alli AI is a cutting-edge tool for technical SEO that offers automated solutions for marketing agencies and enterprises. It stands out for its ability to work with any content management system (CMS) without requiring coding skills.
The platform allows users to make thousands or even millions of code and content changes quickly. This can save SEO teams significant time and effort in optimising websites.
One of Alli AI’s key features is its real-time deployment capability. Users can create site-wide optimisation rules and apply code changes to individual pages with a single click.
The tool also offers a browser-based interface for editing and optimising text, content, and code directly on web pages. These updates can be deployed instantly, streamlining the SEO process.
Alli AI’s installation process is straightforward, involving the addition of a code snippet to the target website. The platform then provides SEO recommendations, which users can review, edit, and approve from a central dashboard.
For agencies managing multiple clients, Alli AI offers a unified approach. It allows SEO professionals to handle various websites across different CMS platforms from one interface, eliminating the need to switch between systems.
2) SEMrush Site Audit
SEMrush Site Audit is a powerful tool for analysing website technical SEO. It crawls websites to identify over 140 common issues that could impact search performance.
The tool categorises problems by priority and importance. This helps users focus on the most critical fixes first. It also provides guidance on how to resolve each issue detected.
SEMrush Site Audit can be scheduled to run automatically on a weekly basis. Users receive email notifications when new reports are ready to review.
The tool integrates with SEMrush’s Position Tracking feature. This allows users to monitor how technical improvements affect search rankings over time.
SEMrush recently added AI capabilities to Site Audit. The Copilot AI assistant analyses audit data to generate tailored SEO recommendations.
For larger websites, SEMrush Site Audit offers the ability to crawl hundreds of thousands of pages. This makes it suitable for enterprise-level SEO analysis.
Users can compare reports from different time periods. This helps track progress as issues are addressed and site health improves.
3) Screaming Frog SEO Spider
Screaming Frog is a powerful website crawler and SEO audit tool. It helps SEO professionals analyse websites quickly and efficiently.
The tool can crawl both small and large websites. It identifies common SEO issues that would be time-consuming to find manually.
SEO Spider checks for problems like broken links, missing page titles, and duplicate content. It exports key SEO elements such as URLs, meta descriptions, and headings to spreadsheets.
Users can customise crawls to focus on specific aspects of a site. The tool integrates well with other SEO software, enhancing its usefulness.
Screaming Frog offers a free version that can crawl up to 500 URLs. A paid licence removes this limit and provides access to advanced features.
The latest version, 21.0, includes direct AI API integration. This update aims to improve the tool’s capabilities and user experience.
SEO professionals value Screaming Frog for its comprehensive analysis. It serves as a solid foundation for making SEO recommendations and improvements.
AI Tools for Getting Backlinks for SEO
AI tools are changing the way websites get backlinks for SEO. These tools use smart technology to find new link opportunities and make the process easier. They can save you time and help your site rank higher in search results.
AI SEO tools can analyze your site, find good places for backlinks, and even help create content that other sites will want to link to.
1) Semrush
Semrush offers powerful AI tools to help you get backlinks for SEO. Their Copilot feature provides quick insights and monitors website changes, freeing up your time for other tasks.
With Semrush’s ContentShake AI, you can create SEO-friendly article drafts. This tool combines Semrush’s SEO data with AI to generate content ideas and write articles in your brand voice.
Semrush also excels at backlink analysis. You can use it to study your competitors’ link profiles and find new link building opportunities for your site.
The platform includes tools for keyword research and SEO audits. These features help you identify topics that could attract backlinks and fix issues that might prevent other sites from linking to you.
While Semrush’s AI tools are helpful, remember to review and refine the content they produce. AI should support your efforts, not replace human creativity and expertise in SEO and link building.
2) BuzzStream
BuzzStream is a popular tool for link building and outreach. It helps you find and connect with influencers and websites in your niche.
With BuzzStream, you can manage your outreach campaigns more efficiently. The tool lets you organize contacts, track conversations, and send personalized emails.
You can use BuzzStream to find link opportunities and build relationships with potential partners. It offers features like contact discovery and email templates to streamline your outreach process.
The tool also provides insights into your campaigns. You can see open rates, response rates, and other metrics to improve your strategies.
BuzzStream integrates with other SEO tools, making it easier to manage your overall link building efforts. It can help you save time and get more backlinks for your website.
Many SEO professionals use BuzzStream for digital PR campaigns. These campaigns can result in high-quality backlinks from authoritative sites, boosting your SEO efforts.
3) Hunter.io
Hunter.io is a useful tool for finding email addresses and building connections for backlinks. It helps you locate contact information for potential link partners quickly and easily.
The Email Finder feature lets you search for anyone’s email address using just their name and website. This saves time when reaching out for backlink opportunities.
Hunter.io also offers email verification to ensure the addresses you find are valid. This improves your chances of successful outreach.
The tool provides browser extensions for Chrome and Firefox. These make it simple to find email addresses while browsing websites.
Hunter.io includes a domain search function. This allows you to discover all email addresses associated with a specific website.
The tool offers both free and paid plans. The free version gives you 25 searches per month, while paid plans provide more searches and features.
Hunter.io integrates with many popular CRM and outreach tools. This makes it easy to incorporate into your existing link building workflow.
4) Brand24
Brand24 is a powerful AI-driven tool for getting backlinks and monitoring your brand online. It scans over 25 million sources in real-time, including social media, news sites, blogs, and forums. This wide coverage helps you find unlinked mentions of your brand that can be turned into valuable backlinks.
You can track hashtags and find influencers to boost your link building efforts. The tool measures reach and engagement, giving you insights into which mentions are most impactful. This data helps you focus on the best opportunities for gaining quality backlinks.
Brand24’s AI-powered sentiment analysis sorts mentions into positive, negative, or neutral categories. This feature lets you quickly spot positive mentions that may be good targets for backlink outreach. You can also use it to address negative mentions and protect your online reputation.
The tool offers reports and metrics to track your brand’s online presence and compare it to competitors. These insights can guide your backlink strategy and help you measure its effectiveness over time.
5) NinjaOutreach
NinjaOutreach is a powerful tool for getting high-quality backlinks. It offers a large database of influencer leads with contact information.
You can easily search for potential link building opportunities in your niche and location. The tool provides unlimited searches to help you find qualified leads.
NinjaOutreach simplifies the outreach process. You can contact influencers and website owners directly through the platform.
The software also includes features for managing your campaigns. You can track your progress and see which outreach efforts are most successful.
With NinjaOutreach, you can save time on manual research. The tool automates many parts of the link building process.
It’s designed for both beginners and experienced SEO professionals. You can use it to find guest posting opportunities, partnerships, and other ways to build backlinks.
The platform is regularly updated to ensure you have access to current contact information. This helps improve your chances of successful outreach.
6) Linkifi
Linkifi is a service that helps you get high-quality backlinks for your website. They focus on getting links from big news sites and popular blogs. This can really boost your site’s SEO.
The team at Linkifi does all the hard work for you. They look for chances to pitch journalists about your business. When they find a good fit, they write up a pitch and send it out.
You don’t have to worry about finding opportunities or writing pitches yourself. Linkifi handles it all. They aim for links from sites with high domain ratings, usually around 79 or higher.
These aren’t paid links. Linkifi earns them by pitching your expertise to writers who need quotes for their articles. This makes the links more valuable for SEO.
Linkifi offers different packages based on how many links you want. They keep you updated on their progress through an online dashboard. You can see new links as soon as they’re published.
Final Thoughts
As you can see there are so many AI tools that you can use for SEO but there are also tools that don’t necessarily use AI that should also be part of your process.
Happy SEOING with AI!