There have been a lot of new email newsletter software launched in the past few years trying to make it cheaper and easier to use for beginners. In this article, I’ll be comparing two popular options: Beehiiv and Convertkit.
Both Beehiiv and Convertkit are well-known in the industry and offer a variety of features to help businesses create and send engaging email newsletters. In my opinion, Beehiiv is easier to use and better as you can have up to 2,000 subscribers for free which is excellent when you are getting started.
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Overview of Beehiiv and ConvertKit
In this section, I will provide an overview of two popular email newsletter platforms: Beehiiv and ConvertKit. Both platforms have their unique features and advantages, so let’s dive in and explore them.
Beehiiv
Beehiiv is a newsletter platform built for growth, offering tools and features that cater to the needs of successful newsletters. One of the main advantages of Beehiiv is its affordable and predictable pricing, which allows users to know their monthly rate without any surprises or overage charges. Beehiiv also charges no platform fees on revenue generated from subscribers.
This platform is trusted by some of the top newsletters and provides an all-in-one solution that includes simple campaign creation, list building, and analytics. Beehiiv’s simplicity makes it an excellent choice for writers and content creators who prefer a no-nonsense approach to their email marketing efforts.
The beehiiv dashboard above makes it easy to see your signups and write your emails in the “write” section.
ConvertKit
As a blogger, I have tried ConvertKit for my email marketing needs, and like Mailchimp, I found it to be difficult to use as a beginner.
One of the features I do like about ConvertKit is its automation capabilities. With ConvertKit, I can create automated email sequences that are triggered based on subscriber behavior, such as clicking on a link or opening an email. This helps me to keep my subscribers engaged and interested in my content.
Another great feature of ConvertKit is the landing page builder. With this tool, I can create custom landing pages that are designed to convert visitors into subscribers. The landing page builder is easy to use, and it comes with a range of templates that can be customized to fit my brand.
| Feature | ConvertKit | Beehiive |
|---|---|---|
| Email automation | Yes | Yes |
| Landing page builder | Yes | Yes |
| Customizable templates | Limited | Wide variety |
| Advanced segmentation | No | Yes |
| Instagram integration | Yes | Yes |
| Free plan | Yes, up to 1,000 subscribers | Yes, up to 2,000 subscribers |
Now that we have explored both Beehiiv and CovertKit, the following sections will delve deeper into their features, use cases, and pricing structures to help you make an informed decision about which email newsletter software is best suited to your needs.
Pricing Comparison
In this section, I will compare the pricing of Beehiiv and ConvertKit to help you decide which email newsletter software is best suited for your needs.
Beehiiv Pricing
I found that Beehiiv’s pricing is simpler, more straightforward, and significantly more affordable than Mailchimp’s. Beehiiv offers three plans, each with a flat monthly price, dedicated features, and capabilities. Each plan has a maximum subscriber count but allows unlimited sends.
The plans are as follows:
- Launch Plan – Free
- Growth Plan -$42 a month
- Scale Plan – $84 a month
ConvertKit Pricing
ConvertKit, on the other hand, has a more complex pricing structure. They offer a free plan with limited features and a cap on the number of subscribers and sends. Paid plans include:
- Free Plan
- Creator Plan
- Creator Pro Plan
ConvertKit’s plans come with an increasing number of features, automation options, and additional perks like importing subscribers which Beehiive offers for free.
It’s important to note that the pricing for both Beehiiv and Convertkit may vary based on the number of subscribers you have and the features you require. Comparing prices is very difficult as it depends on the amount of subscribers you have and the features you want to use.
Features and Functionality
Email Campaigns
As an email newsletter software, Beehiiv and Convertkit offer tools to create and manage email campaigns. Convertkit is known for targeting creators from all media including Youtubers and Instagrammers. On the other hand, Beehiiv focuses on content-focused newsletters and publications, giving creators more control over the email aesthetics.
- Email automation: Both ConvertKit and Beehiiv offer email automation, which allows you to create automated email sequences based on subscriber behavior.
- Landing page builder: Both platforms also offer a landing page builder, which allows you to create custom landing pages to convert visitors into subscribers.
- Customizable templates: Beehiiv offers a wide variety of customizable templates, while ConvertKit’s templates are more limited.
- Advanced segmentation: Beehiiv offers advanced segmentation, which allows you to create highly targeted email campaigns based on subscriber behavior and interests. ConvertKit does not offer this feature.
- Instagram integration: Both platforms offer integration with Instagram, which allows you to connect with your followers on the platform and promote your email list.
- Free plan: Both ConvertKit and Beehiiv offer a free plan, with ConvertKit’s free plan allowing up to 1,000 subscribers and Beehiiv’s free plan allowing up to 2,000 subscriber
Ease of Use and User Experience
Beehiiv
In my experience, Beehiiv has an easy-to-use interface and user-friendly features that help me create email newsletters. The platform offers a seamless drag-and-drop editor, making it simple for me to design and customize my newsletters to match my brand’s identity.
One thing I appreciate about Beehiiv is the built-in templates that cater to various industries and purposes. This makes it easy for me to find a suitable template for my content without starting from scratch. Beehiiv’s platform is built by people who have experience scaling newsletters into millions, which adds to the confidence I have in using their tools.
Convertkit
Convertkit is well-known for its comprehensive email marketing tools and is a popular choice among creators. It is easy enough to use and something I really like about Convertkit is that you can easily create and sell digital products.
Final Verdict
After extensively researching and comparing Beehiiv and Convertkit for email newsletter software, I have made some observations. Beehiiv is my email marketing platform for just getting started and Convertkit is also a good option if you are a creator looking to get started with email marketing.
Beehiiv is an excellent option for content-focused newsletters and publications, as it offers an all-in-one solution for website, email, data analytics, and growth tools.It is the best platform for you if you just want to get started and write emails. Beehiiv provides ownership of your audience and custom aesthetics. The platform is free for lists with 2,000 subscribers or fewer and becomes more predictable in terms of costs as you grow.
In summary, if you are a content creator or publisher looking for an all-in-one solution with affordable pricing and predictable costs, Beehiiv is to be the better choice. If you’re a creator and want to connect with other creators Convertkit might be better.