When it comes to buying or selling online businesses, two of the most popular website brokerages are Empire Flippers and Motion Invest.
Empire Flippers focuses on businesses valued between $25,000 and $5 million, while Motion Invest specializes in smaller websites valued at less than $100,000. Additionally, Motion Invest offers a more hands-on approach to buying and selling websites, with a focus on building long-term relationships with customers. However, some users have reported issues with Motion Invest’s customer service and platform usability.
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Empire Flippers
Empire Flippers is a well-established website brokerage that has been around since 2011. The platform is known for its rigorous quality control standards, which ensure that every business listed on the marketplace is legitimate and of high quality. Empire Flippers charges a higher commission rate of 15% compared to Motion Invest, which charges a commission fee depending on the sale price. Nonetheless, Empire Flipper’s platform offers a wider range of services, including due diligence, migration assistance, and more.
One of the advantages of using Empire Flippers is that the platform has a large pool of buyers, which can help you sell your business more quickly. Additionally, Empire Flippers offers a range of resources and educational materials to help buyers and sellers navigate the process of buying or selling an online business.
Motion Invest
Motion Invest is a newer website brokerage that has been gaining popularity in recent years. The platform was founded in 2019 and has quickly become known for its low commission rate, as well as its focus on smaller online businesses. Motion Invest is a good option for those with smaller budgets, as the platform offers a range of businesses for sale at lower price points.
One of the advantages of using Motion Invest is that the platform offers a simpler, more streamlined process for buying or selling an online business. The platform also offers a range of tools and resources to help buyers and sellers navigate the process, including a due diligence checklist, migration assistance, and more.
Services Offered
When it comes to buying and selling websites, Empire Flippers and Motion Invest both offer a wide range of services to help facilitate the process. Here are some of the key services offered by both platforms:
Buying and Selling Websites
Empire Flippers and Motion Invest both provide marketplaces for buying and selling websites. Empire Flippers focuses on high-quality online assets and has a rigorous vetting process to ensure that every offer listed on their marketplace is worthwhile. Motion Invest, on the other hand, has a more relaxed vetting process and accepts websites and businesses of all sizes.
Website Migration Services
When you buy a website, you’ll need to transfer it to your own hosting account. Empire Flippers and Motion Invest both offer website migration services to help with this process. Empire Flippers offers free migration for all buyers, while Motion Invest charges a fee for their migration service.
Post-Sale Support
After you buy a website, you’ll likely have questions and need support. Empire Flippers and Motion Invest both offer post-sale support to help buyers with any issues they may encounter. Empire Flippers offers a 14-day support period, while Motion Invest does not offer this information on their site.
Vetting Process
When it comes to selling or buying a website or online business, the vetting process is crucial. It ensures that both parties are protected and that the transaction is legitimate. Empire Flippers and Motion Invest both have a thorough vetting process in place to ensure that every website or online business listed on their platform is of high quality.
Empire Flippers has a rigorous due diligence process that includes verifying financials, traffic, and ownership. They also perform a comprehensive verification process to ensure that the seller has the legal right to sell the website or online business. Empire Flippers pays close attention to detail during the vetting process to ensure that every website or online business listed on their platform is of high quality.
Motion Invest also has a vetting process that includes due diligence, verification, and attention to detail. They verify the financials, traffic, and ownership of the website or online business. They also perform a comprehensive verification process to ensure that the seller has the legal right to sell the website or online business. Motion Invest pays attention to detail during the vetting process to ensure that every website or online business listed on their platform is of high quality.
Fees and Commission Structure
Empire Flippers
Empire Flippers’ commission structure is blended, meaning that commission rates are stacked on top of each other based on the value of the business. For businesses valued at under $700,000, the commission rate is a flat 15% on the sale price. For businesses valued between $700,000 and $5 million, the commission rate is 8%. For businesses valued at over $5 million, the commission rate is 2.5% on the remaining amount.
Motion Invest
In contrast to Empire Flippers, Motion Invest also charges a stacked-on-top commission rate depending on the value of your business. Motion Invest’s commission rate starts at 20% for businesses under $20,000, 15% for $20,000 – $50,000, 10% for $50,000 – $100,000, 7% for $100,000 – $500,000, and 5% over $500,000.
Both platforms do not charge a listing fee.
Financial Aspects
Revenue and Earnings
When it comes to selling your website, one of the most important things to consider is the revenue and earnings that your site generates. Empire Flippers and Motion Invest both take this into account when determining the sale price of your website. Empire Flippers requires that your site has at least $2,000 in monthly profit, while Motion Invest a custom minimum monthly profit depending on your site.
Valuation Tool
Both Empire Flippers and Motion Invest have their own website valuation tools to help you determine the value of your website. Empire Flippers’ valuation tool takes into account factors such as monthly profit, traffic, and the age of the site. Motion Invest’s valuation tool takes into account factors such as monthly profit, traffic, and the niche of the site.
It’s important to note that these valuation tools are just estimates and the final sale price of your website may differ. Empire Flippers also offers a free website valuation process where they provide a more accurate estimate of your site’s value.
Final Thoughts
Now that we’ve compared Empire Flippers and Motion Invest, it’s up to you to decide which platform is best suited to your needs. Both platforms have their pros and cons, and it ultimately comes down to what you’re looking for in a website broker.
Empire Flippers is a more selective marketplace than Motion Invest, with rigorous quality control standards to ensure that each offer listed on its marketplace is worthwhile. This approach benefits both buyers and sellers, as it ensures that only high-quality websites are available for purchase. However, this also means that it can be more difficult to list a website for sale on Empire Flippers, as the vetting process is more rigorous.
Motion Invest, on the other hand, is a newer website marketplace that is less selective than Empire Flippers. While Motion Invest still has quality control standards, it approves a higher percentage of websites that apply to be listed on its marketplace. This makes it a good option for first-time sellers or those who are unfamiliar with the process of selling a website.
It’s important to do your research and consider your options carefully before making a decision. Both Empire Flippers and Motion Invest have their strengths and weaknesses, and it ultimately comes down to what you’re looking for in a website broker.
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