When it comes to ad management platforms, Ezoic and AdPushup are two popular options that website owners often consider.
Ezoic can be a good starting point for small publishers but their onboarding can be complicated for some people(it was easy enough for me though!). Adpushup s for more established publishers/bloggers.
Newor Media offers better earnings potential compared to Ezoic, especially for smaller publishers. Publishers using Newor Media report higher earnings and better fill rates than those using Ezoic.
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Ezoic
Ezoic was founded in 2010 and is an AI-powered platform that uses machine learning algorithms to optimize ad placements, formats, and performance.
AdPushup
On the other hand, AdPushup is a relatively newer player in the market, founded in 2014, that provides a range of optimization tools and services to help publishers increase their ad revenue.
Key Features and Integrations
When it comes to choosing between Ezoic and AdPushup, one of the most important factors to consider is the features and integrations offered by each platform. Here are some of the key features and integrations that you can expect from each platform:
Ezoic
Ezoic is known for its advanced machine-learning algorithms that help publishers optimize their ad placements and improve their website’s overall user experience. Ezoic’s AI-powered platform also offers natural language processing (NLP) and statistical/mathematical tools that can help you better understand your audience and create more engaging content.
In terms of integrations, Ezoic offers a wide range of APIs and tools that allow you to connect your website to other platforms and services. For example, Ezoic has a Google Ad Exchange (ADX)) integration that allows you to tap into a large pool of premium advertisers. Ezoic also offers a Google Analytics integration that provides you with detailed insights into your website’s traffic and performance.
Ezoic’s WordPress plugin makes it easy to integrate the platform with your WordPress site. Plus, Ezoic offers a CDN and DNS integration that ensures your website is fast and reliable for users around the world.
AdPushup
AdPushup also offers a suite of advanced features and integrations that can help you optimize your website’s ad performance. AdPushup’s platform includes header bidding, innovative ad formats, ad mediation, AdBlock recovery, and Active View refresh ads.
Like Ezoic, AdPushup offers API access and integrations with other platforms and services. AdPushup’s platform integrates with Google Analytics, allowing you to track your website’s performance and make data-driven decisions.
AdPushup’s JavaScript integration can slow down your website, making it more likely that ad blockers and NoScript plugins will block your ads from appearing. However, AdPushup’s customer support is known for being top-notch, which can be a big advantage if you need help setting up or troubleshooting your ads.
Requirements and Setup
When it comes to requirements and ease of setup, AdPushup and Ezoic have different eligibility criteria. In order to be an AdPushup partner, your site must be generating at least $5,000 per month in monthly ad revenue. They generally want decent to good quality websites as well and will reject “spammy” websites.
On the other hand, Ezoic’s eligibility requirements are more flexible. Ezoic does not require a specific page views requirement, but they offer two different plans for beginners and established websites, depending on whether they earn 10,000 traffic in a month or less.
Check out this table below for the traffic requirements of Ezoic and other popular ad networks like Newor Media and Media Vine:
Both AdPushup and Ezoic require you to have an AdSense account to use their platforms. AdPushup integrates with AdSense, while Ezoic requires you to link your AdSense account to their platform.
Moreover, Ezoic requires you to set up CNAME records, which can be a bit technical. However, their support team is always available to help you through the process.
Ad Formats and Revenue Optimization
When it comes to ad formats and revenue optimization, both Ezoic and AdPushup offer a suite of features that can help publishers maximize their ad revenue.
AdPushup’s platform provides automated A/B testing, header inserts, innovative ad formats, ad mediation, AdBlock recovery, booster converter, and active ad preview updates. This suite of features can help publishers create high-converting ad layouts that are optimized for revenue. AdPushup’s platform also integrates with Google AdSense, which can help publishers increase their advertiser demand and CPM rates.
Ezoic’s platform also offers similar features, including header bidding, innovative ad formats, ad mediation, AdBlock recovery, AMP converter, and Active View refresh ads. Ezoic claims that its platform can help publishers increase their ad revenue by up to 50%. Ezoic also offers automated A/B testing, which can help publishers optimize their ad layouts for maximum revenue.
Both platforms offer ad mediation, which allows publishers to work with multiple ad networks to maximize their revenue. Ad mediation can help publishers increase their CPM rates by allowing them to tap into multiple sources of advertiser demand. Ad mediation can also help publishers reduce their reliance on a single ad network, which can be risky if that ad network experiences a downturn.
In terms of A/B testing, both platforms offer automated A/B testing, which can help publishers optimize their ad layouts for maximum revenue. A/B testing allows publishers to test different ad layouts to see which ones perform best. This can help publishers identify the best ad layouts for their audience and maximize their revenue.
Platform and Deployment
When it comes to platform and deployment, both Ezoic and AdPushup offer a variety of options that cater to different needs and preferences.
AdPushup is compatible with a wide range of platforms, including WordPress, Blogger, Drupal, Joomla, and more. It also supports deployment through Amazon Web Services (AWS) and Google Cloud Platform (GCP). This makes it a versatile solution that can be integrated into different infrastructures and workflows.
On the other hand, Ezoic offers its own proprietary platform that is designed to work seamlessly with its optimization features. It also provides plugins for WordPress, Drupal, and Joomla, as well as a JavaScript code snippet that can be added to any website.
In terms of compatibility with different operating systems, both platforms are agnostic and can be used on any device or browser. Whether you’re on a Mac or Windows computer, using an Android or iOS device, or browsing with Chrome or Firefox, you can access and use AdPushup and Ezoic without any issues.
Reporting and Analytics
When it comes to reporting and analytics, both Ezoic and AdPushup provide a robust system that allows you to track your performance.
Ezoic’s reporting system is quite extensive, providing a wide range of dimensions and filters to help you analyze your data. You can filter by date range, device type, location, ad size, and more. Ezoic also integrates with Google Analytics, allowing you to get a more comprehensive view of your website’s performance.
AdPushup’s reporting system is also quite impressive, offering a variety of dimensions and filters to help you analyze your data. You can filter by date range, ad unit, ad size, location, device type, and more. AdPushup’s reporting system also integrates with Google Analytics, allowing you to get a more comprehensive view of your website’s performance.
Final Thoughts: Ezoic vs. AdPushup
One of the notable differences between Ezoic and AdPushup is their approach to optimization. Ezoic uses AI to analyze user behavior and make changes to ad placements and formats accordingly, while AdPushup offers a range of optimization tools that publishers can use to experiment with different ad formats, sizes, and placements.
Another difference is the setup process. Ezoic requires Name Server Implementation during setup, which can take some time and technical expertise. In contrast, AdPushup’s integration process is relatively straightforward and can be completed in a matter of days.
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