If you’re a publisher looking to monetize your website, then you have probably heard of Ezoic, Mediavine, and Raptive. These three ad networks are some of the most popular options available, and each one has its own unique features and benefits.
In my experience, Ezoic is best for publishers starting out, MediaVine is best overall and Raptive is best for publishers with multiple sites as they allow in extra sites with just 30,000 pageviews.
Newor Media is also a good network and you can apply for them here:
[lasso ref=”apply-to-newor-media-newor-media-professional-ad-management” id=”1670″ link_id=”3022″]
Ezoic
Ezoic is an AI-based ad network that uses machine learning to optimize ad placement and improve website performance. They offer a variety of ad formats, including display ads, native ads, and video ads. Ezoic also provides publishers with access to their proprietary Big Data Analytics platform, which allows them to analyze their website’s performance and make data-driven decisions.
Mediavine
Mediavine is another popular ad network that focuses on helping publishers maximize their revenue. They offer a wide range of ad formats, including display ads, video ads, and sponsored content. Mediavine also provides publishers with access to their proprietary dashboard, which allows them to track their earnings and performance in real-time.
Raptive
Raptive, formerly known as Adthrive, is an ad network that specializes in helping publishers with high-traffic websites. They offer a variety of ad formats, including display ads, native ads, and video ads. Raptive also provides publishers with access to their proprietary reporting dashboard, which allows them to track their earnings and performance in real-time.
Revenue and Earnings Comparison
When it comes to revenue and earnings, Ezoic, Mediavine, and Raptive are popular choices for publishers. However, there are some key differences between the three that may affect your earnings potential.
Ezoic uses an AI-based system to optimize ad placements and increase revenue. They offer a unique revenue share model, with publishers receiving 90% of the ad revenue. Ezoic also offers various tools and features to help publishers increase their earnings, such as ad mediation, header bidding, and more.
On the other hand, Mediavine offers a fixed RPM (revenue per thousand impressions) model, which means that publishers receive a set amount of revenue for every thousand ad impressions.
Raptive is a newer player in the game, but they offer a revenue share model that allows publishers to keep 75% of their ad revenue. They also offer various ad formats, including native ads, display ads, and video ads.
Traffic Requirements and Approval Process
When it comes to choosing an ad network, one of the most important factors to consider is the traffic requirements and approval process. Let’s take a closer look at Ezoic, Mediavine, and Raptive to see what their requirements are and how the approval process works.
Ezoic
Ezoic is known for being a great option for smaller websites with lower traffic. There is no minimum traffic requirement to join Ezoic, which makes it an attractive option for newer bloggers and small businesses. However, to get the most out of Ezoic, it is recommended to have at least 10,000 monthly sessions.
The approval process for Ezoic is relatively quick and easy. Once you sign up, you will need to integrate Ezoic’s ad code into your website. Ezoic will then analyze your website and optimize your ads to increase revenue. You can expect to hear back from Ezoic within a few days of signing up.
Mediavine
Mediavine is known for its high-quality ads and high revenue potential. However, Mediavine has a minimum traffic requirement of 50,000 monthly sessions. This means that newer bloggers and smaller websites may not be eligible to join Mediavine.
The approval process for Mediavine is more involved than Ezoic. You will need to fill out an application and provide information about your website’s traffic and content. Mediavine will then review your application and website to determine if you meet their requirements. The approval process can take several weeks, and not all websites will be approved.
Raptive
Raptive, formerly known as AdThrive, is another popular ad network that is known for its high-quality ads and high revenue potential. Like Mediavine, Raptive has a minimum traffic requirement of 100,000 monthly pageviews. This means that smaller websites may not be eligible to join Raptive.
The approval process for Raptive is similar to Mediavine’s. You will need to fill out an application and provide information about your website’s traffic and content. Raptive will then review your application and website to determine if you meet their requirements. The approval process can take several weeks, and not all websites will be approved.
You can check the table below for the traffic requirements of Ezoic, Mediavine, and Raptive, including other popular ad networks:
Ad Types and Display Options
When it comes to ad types and display options, Ezoic, Mediavine, and Raptive offer a variety of options to publishers. Each platform provides different ad formats to choose from, including display ads, premium ads, and video ads.
Ezoic offers a range of ad types, including display ads, native ads, and video ads. They also provide access to premium ad networks, such as Google Ad Exchange and OpenX, which can increase ad revenue. Ezoic’s AI technology optimizes ad placement and size to maximize revenue and user experience.
Mediavine offers a variety of ad types, including display ads, native ads, and video ads. They also offer premium ad options, such as Outstream and In-Content ads. Mediavine’s ad optimization technology ensures that ads are placed in the most effective locations for maximum revenue.
Raptive, formerly AdThrive, offers display ads, native ads, and video ads. They also provide access to premium ad networks, such as Google Ad Exchange and Rubicon, to increase ad revenue. Raptive’s ad optimization technology ensures that ads are placed in the most effective locations for maximum revenue and user experience.
The Role of AI and Machine Learning
AI and machine learning play a crucial role in helping publishers maximize their revenue. Ezoic, Mediavine, and Raptive use AI to optimize ad placements and website layouts for improved user experience and increased revenue.
Ezoic’s main perk is its data analytics back-end, which uses AI to test and optimize ad placements and layouts. The platform also offers content insights and layout optimization tools to help publishers improve their website’s overall performance.
Mediavine also uses AI to optimize ad placements and improve user experience. The platform’s dashboard provides publishers with a health check feature that indicates how well their website is optimized for ads in different colors. Additionally, Mediavine’s RPM metrics help publishers evaluate their ad settings and track ad earnings.
Raptive, on the other hand, uses big data analytics to optimize ad placements and improve user experience. The platform’s proprietary technology analyzes user behavior and preferences to deliver targeted ads that are more likely to convert.
Support and Customer Service
Ezoic, Mediavine, and Raptive all offer customer support, but the quality and accessibility of their support can vary.
Ezoic offers support through email, live chat, and a knowledge base. Their live chat is available 24/7, and they aim to respond to emails within 24 hours. Additionally, Ezoic assigns each customer a dedicated account manager who can provide personalized support. Overall, Ezoic’s customer service is highly praised by users.
Mediavine also offers support through email and a knowledge base. They do not have a live chat option, but they do have a Facebook group where users can ask questions and receive help from other users. Mediavine’s support is generally considered to be good, but some users have reported longer response times for email support.
Raptive’s support is primarily through email, with a response time of up to 48 hours. They also have a knowledge base and a Facebook group for users to ask questions. However, some users have reported difficulty getting timely and effective support from Raptive.
Pros and Cons of Ezoic, Mediavine, and Raptive
Let’s discuss the pros and cons of Ezoic, Mediavine, and Raptive to help you make an informed decision.
Ezoic
Ezoic is an AI-driven ad network that helps publishers to optimize their ad revenue. Here are some of the pros and cons of using Ezoic:
Pros
- Ezoic uses machine learning to optimize ad placements, which can help increase ad revenue.
- Ezoic has a user-friendly dashboard that allows publishers to customize their ad settings, track ad earnings, and evaluate RPM metrics.
- Ezoic has no minimum traffic requirement, making it a good option for new and small publishers.
- Ezoic offers a free Site Speed Accelerator that can help improve website speed and increase user engagement.
- Ezoic provides excellent customer support through email, live chat, and phone.
Cons
- Ezoic takes a 10% commission on ad revenue, which is higher than some other ad networks.
- Ezoic can be slow to load ads, which can negatively impact user experience.
- Ezoic may show some low-quality ads that can affect website credibility.
Mediavine
Mediavine is an ad network that focuses on premium ad placements. Here are some of the pros and cons of using Mediavine:
Pros
- Mediavine offers premium ad placements that can result in higher CPM rates and ad revenue.
- Mediavine has a user-friendly dashboard that allows publishers to customize their ad settings, track ad earnings, and evaluate RPM metrics.
- Mediavine provides excellent customer support through email and phone.
- Mediavine has a strong community of publishers that can provide support and advice.
Cons
- Mediavine requires a minimum of 50,000 monthly sessions to join the ad network, which can be a barrier for new and small publishers.
- Mediavine takes a fixed RPM on ad revenue, which might be higher than some other ad networks.
- Mediavine can be slow to load ads, which can negatively impact user experience.
Raptive
Raptive (formerly AdThrive) is an ad network that focuses on premium ad placements. Here are some of the pros and cons of using Raptive:
Pros
- Raptive offers premium ad placements that can result in higher CPM rates and ad revenue.
- Raptive has a user-friendly dashboard that allows publishers to customize their ad settings, track ad earnings, and evaluate RPM metrics.
- Raptive provides excellent customer support through email and phone.
Cons
- Raptive requires a minimum of 100,000 monthly pageviews to join the ad network, which can be a barrier for new and small publishers.
- Raptive takes a 25% commission on ad revenue, which is higher than some other ad networks.
- Raptive can be slow to load ads, which can negatively impact user experience.
If you’re still undecided about which ad network suits you best, check out this video for an extensive review of Ezoic, Mediavine, and Raptive:
As you can see, each ad network has its own strengths and weaknesses. Ezoic is a good option for small and new publishers, while Mediavine and Raptive are better suited for established publishers with higher traffic.
You can also check out Newor Media here:
[lasso ref=”apply-to-newor-media-newor-media-professional-ad-management” id=”1670″ link_id=”3023″]