If you are a website owner or blogger looking to monetize your site, you may have come across the ad networks Ezoic and Monumetric. Both of these networks offer a way for you to earn money from your website by displaying ads to your visitors.
Both Ezoic and Monumentric are decent ad networks for small websites. Many people complain about Ezoic’s support but I have never had a problem with them. If you have a larger website you should consider an ad network like MediaVine or Raptive.
Or you could try Newor Media:
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Ezoic
Ezoic is an AI-powered ad network that uses machine learning to optimize ad placement, ad size, and other factors to maximize revenue for website owners. Ezoic offers a range of ad formats, including display ads, native ads, and video ads. Ezoic also provides a suite of tools to help website owners improve their site’s performance, including site speed optimization, mobile-friendly testing, and more.
Monumetric
Monumetric, on the other hand, is a more traditional ad network that offers display ads, native ads, and video ads. Monumetric focuses on providing high-quality ads and optimizing ad placement to maximize revenue for website owners. Monumetric offers several pricing plans, depending on the level of service you require.
Key Features Comparison
When it comes to choosing between Ezoic and Monumetric, it can be challenging to determine which platform is the best fit for your website. Let’s compare the key features of Ezoic and Monumetric to help you make an informed decision based on your specific needs and requirements.
Ad Formats and Placement
Both Ezoic and Monumetric offer a variety of ad formats, including display ads, native ads, and video ads. However, Ezoic also offers ad formats like in-text ads, in-image ads, and sticky ads, which can help increase your website’s revenue potential. Ezoic also allows you to customize ad placement and experiment with different ad layouts to find the best-performing configuration for your website.
On the other hand, Monumetric offers a more streamlined approach to ad placement, with a team of experts who will optimize your ad layout and placement for you. This can be beneficial if you don’t have the time or expertise to experiment with different ad layouts and placements yourself.
Machine Learning and Optimization
Both Ezoic and Monumetric use machine learning and optimization techniques to help increase your website’s revenue potential. However, Ezoic’s AI technology is more advanced and can automatically test and optimize ad layouts, placement, and ad types in real-time. This means that Ezoic can help increase your website’s revenue potential faster and more efficiently than Monumetric.
Monumetric also uses machine learning to optimize your ad layout and placement, but it is not as advanced as Ezoic’s AI technology. Monumetric’s optimization process can take longer to generate results, which may not be ideal if you want to see quick improvements in your website’s revenue potential.
Reporting and Analytics
Both Ezoic and Monumetric offer robust reporting and analytics tools to help you track your website’s performance and revenue potential. However, Ezoic’s reporting and analytics tools are more comprehensive and customizable, allowing you to track metrics like user engagement, bounce rate, and revenue by device type, location, and more.
Monumetric also offers reporting and analytics tools, but they are not as customizable as Ezoic’s. Monumetric’s reporting and analytics tools may not provide as much insight into your website’s user engagement and revenue potential as Ezoic’s.
Pricing Models and Fees
When it comes to pricing models and fees, Ezoic and Monumetric have some similarities and differences. Both platforms work on a commission-based system where they take a percentage of your ad revenue. However, there are some differences in the fees charged by each platform.
Ezoic does not charge any setup fees, registration fees, or minimum traffic requirements, making it a more accessible option for smaller websites. The commission fee will only start after your first 30 days. They take a 10% commission on your ad revenue. This means that you keep 90% of the revenue generated from ads on your website.
On the other hand, Monumetric also charges a $99 setup fee for sites with between 10k and 80k sessions. Monumetric takes a 15% commission on your ad revenue, meaning that you keep 85% of the revenue generated from ads on your website.
Keep in mind that these fees and requirements may vary depending on the specific plan you choose. It is always a good idea to carefully review the pricing and fee structure of each platform before making a decision.
In terms of payment, both Ezoic and Monumetric offer a range of payment options, including PayPal, direct deposit, and wire transfer. Ezoic pays out on a net-30 basis, meaning that you will receive payment 30 days after the end of the month in which the revenue was generated. Monumetric pays out on a net-60 basis, meaning that you will receive payment 60 days after the end of the month in which the revenue was generated.
Traffic Requirement and Approval Process
To get approved for Ezoic or Monumetric, your website must meet certain traffic requirements. Both ad networks require a minimum of 10,000 monthly sessions to be eligible for their services. As said earlier, Monumetric charges a $99 setup fee for websites between 10k and 80k sessions, whereas Ezoic is free.
Once you meet the traffic requirement, you can apply for approval. The approval process for both Ezoic and Monumetric is straightforward. You need to sign up for an account and provide access to your website. The ad network will then review your website and determine if it meets their guidelines.
Take note that both Ezoic and Monumetric have strict guidelines for website content. Your website must comply with their policies, which include not displaying illegal or inappropriate content. In addition, your website must not be a part of a link exchange program or contain excessive advertising
If your website is approved, you will receive an email notification, and you can start displaying ads on your website. If your website is not approved, you will receive an email explaining why it was rejected and what you need to do to comply with their policies.
Check out this table below for the different traffic requirements of other popular networks:
Ad Management and Monetization
When it comes to website monetization, ad management is an essential component. Both Ezoic and Monumetric offer ad management services, but there are differences in their approach.
Ezoic utilizes machine learning algorithms to optimize ad placements based on user behavior and engagement. It uses a combination of A/B testing and multivariate testing to find the best-performing ad configurations for your website. Ezoic also offers a range of ad formats, including display, native, and video ads.
On the other hand, Monumetric offers a more hands-on approach to ad management. They assign a dedicated account manager to each publisher, who works closely with them to optimize ad placements and increase revenue. Monumetric also offers a range of ad formats, including display, native, and video ads, and they provide detailed reporting and analytics to help publishers understand their ad performance.
Site Speed and Performance
Slow-loading pages can negatively impact user experience, leading to high bounce rates and lower revenue. Ezoic and Monumetric both offer features to help improve site speed and performance.
Ezoic provides a Site Speed Accelerator that uses advanced caching techniques to speed up your website’s load time. It also optimizes images and provides a CDN (Content Delivery Network) to ensure your website loads quickly for users around the world. Moreover, Ezoic offers a tool called Big Data Analytics that helps identify performance issues and provides recommendations for improvement.
Monumetric also offers a Site Speed Accelerator that uses a combination of caching, image optimization, and a CDN to improve website performance. It also provides a tool called Site Health that monitors your website’s performance and provides recommendations for improvement.
Both Ezoic and Monumetric prioritize site speed and performance, which is essential for website monetization. By optimizing your website’s load time, you can increase user engagement and revenue.
In terms of user experience, Ezoic has an edge over Monumetric with its machine-learning algorithms. Ezoic’s AI technology automatically optimizes ad placements based on user behavior and engagement, improving both user experience and ad revenue simultaneously. Monumetric also offers optimization tools, but they are not as advanced as Ezoic’s.
Final Thoughts: Ezoic vs Monumetric
Choosing between Ezoic and Monumetric can be a tough decision, as both platforms offer unique features and benefits. To help you make an informed decision between the two ad networks, check out this video below:
If you’re looking for a platform with no upfront costs and easy setup, Ezoic may be the way to go. They offer a user-friendly interface and a variety of optimization tools to help increase ad revenue. Their AI-powered ad testing can also help ensure that your website is always displaying the most profitable ads.
On the other hand, if you’re looking for a more personalized approach to ad optimization, Monumetric may be the better choice. Their team of experts can work with you to create a custom ad strategy that is tailored to your website and audience. They also offer a variety of ad formats, including high-impact ads that can help increase engagement and revenue.
You can also apply for Newor Media here:
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