When it comes to ad networks, Ezoic and Publift are two of the most popular options available to publishers. Both offer a range of services designed to help publishers optimize their websites and increase their revenue. But what exactly are Ezoic and Publift, and how do they differ?
Ezoic is a decent option for small and new publishers but you may find it difficult to get through their onboarding process if you have less than 10,000 pageviews per month. Publift is really for medium to large businesses with large websites.
You could also try out Newor Media which are also a great option:
[lasso ref=”apply-to-newor-media-newor-media-professional-ad-management” id=”1670″ link_id=”3024″]
Ezoic
Ezoic is a digital advertising platform that uses artificial intelligence to help publishers optimize their website’s ad placements and improve their revenue. Ezoic offers a range of services, including ad mediation, ad testing, and site speed optimization. Ezoic also provides its publishers with access to a large number of ad networks, including Google AdSense, Media.net, and Amazon Advertising.
Publift
Publift, on the other hand, is an ad management company that offers a range of services designed to help publishers manage their ad inventory and maximize their revenue. Publift offers services such as ad optimization, yield management, and ad network management. Publift also provides its publishers with access to a range of ad networks, including Google AdSense, Rubicon, and AppNexus.
Revenue Potential and Traffic Requirements
When it comes to maximizing revenue for your website, partnering with the right ad network is crucial. Ezoic and Publift are two popular ad networks that can help you achieve your revenue-focused strategy.
Ezoic offers a revenue share model with no strict requirements for website traffic. Ezoic offers a revenue share of 10%, with CPM earnings ranging from $12 to $18. On the other hand, Publift requires a minimum of 500,000 monthly page views and offers a revenue share model of up to 20%.
Now, let’s talk about traffic requirements. Ezoic does not require requires a minimum of 10,000 monthly sessions to be accepted into their network. This is relatively low compared to other networks like AdThrive, which requires 100,000 monthly pageviews. On the other hand, Publift does not have a specific traffic requirement and accepts publishers of all sizes. However, your site should be earning $2000 per month to be a Publift partner.
Check out this table below for the different traffic requirements of other popular ad networks:
Ad Management and Formats
When it comes to ad management, both Ezoic and Publift offer robust solutions.
Ezoic provides access to a vast network of premium advertisers, which can potentially increase the revenue potential for website owners. Ezoic offers a wide range of ad formats, including display ads, native ads, and header bidding, and allows website owners to set up custom ad layouts for different devices and screen sizes. Ezoic also offers ad layout optimization, which automatically tests different ad layouts to find the one that generates the most revenue.
Publift, on the other hand, provides a full-service ad management solution that includes real-time header bidding, adblock revenue recovery, page-load speed assistance, and a consent management platform. Publift also offers access to a range of ad formats, including display ads, native ads, and video ads. Publift’s ad manager allows website owners to manage all of their ad inventory in one place, making it easy to track revenue and performance.
Ezoic’s ad layout optimization feature automatically tests different ad layouts to find the one that generates the most revenue, while Publift’s real-time header bidding feature ensures that website owners get the best possible price for their ad inventory.
Content Monetization and Strategy
Both Ezoic and Publift offer a range of services to help publishers maximize their revenue potential. Ezoic offers a proprietary AI platform that uses machine learning to test and optimize ad placements, sizes, and types to increase revenue. Publift, on the other hand, offers a holistic approach to ad optimization, with a focus on header bidding, ad-block monetization, and pricing automation.
When it comes to ad strategy, Ezoic and Publift both offer a range of options to help you deliver the right ads to the right audience. Ezoic’s AI platform uses machine learning to analyze user behavior and deliver ads that are tailored to each individual user. Publift’s header bidding technology allows publishers to maximize revenue by auctioning off ad space to the highest bidder.
Another important factor to consider when it comes to content monetization is your content delivery network (CDN). Ezoic offers a global CDN that can help improve page load times and increase revenue. Publift also offers a CDN, as well as a range of other optimization tools to help publishers maximize their revenue potential.
Website Integration and Optimization
When it comes to website integration and optimization, Ezoic and Publift both have their strengths. Ezoic offers a WordPress plugin that makes integration easy for those using the popular CMS. The plugin allows users to quickly install Ezoic’s ad code and start optimizing their site for better ad revenue.
On the other hand, Publift offers cloud integration, meaning that their platform can integrate with any website, regardless of the CMS being used. This makes it a great option for those who don’t use WordPress or who have multiple websites with different CMS.
In terms of optimization, both Ezoic and Publift use AI-based technology to optimize ads and improve site speed. This means that users don’t need to manually test different ad placements or site configurations to find the best option for their site.
When it comes to SEO, Ezoic offers a Site Speed Accelerator that can help improve page load times and boost search engine rankings. Publift also offers speed optimization services, which can help improve site speed and overall user experience.
Reporting and User Engagement
When it comes to reporting and user engagement, both Ezoic and Publift offer robust solutions. Ezoic’s reporting dashboard provides real-time reporting, allowing you to track your website’s performance with KPIs such as pageviews, sessions, and revenue. You can also analyze user engagement metrics, including bounce rate, time on site, and pages per session. Ezoic’s data-driven insights help you optimize your website’s layout, ad placement, and content to improve user engagement and revenue.
On the other hand, Publift’s reporting dashboard helps website owners break down their revenue streams using a number of metrics. Users can also analyze overall CPM and page RPM and identify the networks that are performing the best. You don’t need to put manual effort into reporting and analytics with Publift. Its seamless integration of ads with contextual content significantly enhances user engagement on your website.
Support and User Interface
When it comes to customer support, both Ezoic and Publift offer various ways to get in touch with their teams. Ezoic has a support center that includes a knowledge base, FAQs, and a community forum.
In addition, they offer email support, live chat, and phone support for their customers. On the other hand, Publift provides a more personalized customer service experience. They have a relatively small but highly committed team, which allows them to offer tailored ad tech solutions to their clients. You can access Publift support through your dashboard, email, live chat, or a phone call.
In terms of the dashboard, Ezoic and Publift both offer user-friendly interfaces that are easy to navigate. Ezoic’s dashboard is intuitive and provides a lot of information about your website’s performance. It includes detailed reports on ad revenue, site speed, and user experience. Publift’s dashboard is also user-friendly and provides real-time insights into your ad performance. It includes data on ad impressions, revenue, and fill rates.
Final Thoughts
As you can see, both Ezoic and Publift are designed to help publishers increase their revenue by optimizing their ad placements and providing access to a range of ad networks. However, there are some key differences between the two platforms.
For example, Ezoic uses artificial intelligence to optimize ad placements, while Publift offers more manual optimization services. Moreover, Ezoic provides its publishers with access to a larger number of ad networks than Publift.
Whether you choose Ezoic or Publift will depend on your specific needs as a publisher. If you are looking for a platform that uses artificial intelligence to optimize your ad placements and provides access to a large number of ad networks, Ezoic may be the better option. If you are looking for a platform that offers more manual optimization services and a smaller, curated list of ad networks, Publift may be the better choice.