When it comes to customer relationship management (CRM) software solutions, Keap and Hubspot are two of the most popular options on the market.
Keap is best for service-based small businesses that require an all-in-one sales and marketing software to manage their customer data, automate their sales and marketing processes, and grow their business.
Hubspot is for small to mid-sized businesses that require a powerful, all-in-one marketing, sales, and service software to attract, engage, and delight customers, and grow their business
Keap
Formerly known as Infusionsoft, Keap offers an all-in-one solution that includes organization, CRM, sales, and marketing tools. This means that businesses can manage all aspects of their customer relationships from a single platform. Keap is particularly well-suited for small teams that want to scale quickly, as it focuses on what really matters – appointments, CRM, and invoicing.
One of the standout features of Keap is its appointment scheduling tool, which allows businesses to automate the scheduling process and reduce no-shows. The platform also includes a robust CRM system that allows businesses to track customer interactions, manage leads, and automate follow-up tasks.
Hubspot
Hubspot is a more enterprise-focused platform that offers three separate modules: Sales Hub, Marketing Hub, and Service Hub. Each module is designed to help businesses manage a specific aspect of their customer relationships.
The Sales Hub module includes tools for managing sales pipelines, automating outreach, and tracking performance metrics. The Marketing Hub module includes tools for creating and managing marketing campaigns, as well as tracking website traffic and lead generation. The Service Hub module includes tools for managing customer support tickets, creating knowledge bases, and automating customer feedback surveys.
One of the standout features of Hubspot is its robust analytics and reporting capabilities. Businesses can track a wide range of metrics, from website traffic and lead generation to sales performance and customer satisfaction.
Core Features Comparison
When it comes to comparing Keap and Hubspot, it is essential to take a closer look at their core features. Let’s compare and contrast the CRM, Sales, and Marketing features of both platforms.
CRM Features
Both Keap and Hubspot offer robust CRM features, but they differ in terms of their approach. Keap offers an all-in-one solution that includes contact management, lead scoring, and pipeline management. On the other hand, Hubspot offers a modular approach, where you can choose to use their CRM as a standalone product or as part of their Marketing, Sales, or Service Hubs.
Sales Features
When it comes to sales features, both platforms offer similar functionalities, such as lead tracking, email integration, and task management. However, Hubspot offers more advanced features like predictive lead scoring and advanced reporting, which may be more suitable for larger businesses with more complex sales processes. Keap, on the other hand, offers a more straightforward and easy-to-use sales solution that is geared toward small businesses.
Marketing Features
Both Keap and Hubspot offer powerful marketing automation features that allow you to create and execute complex marketing campaigns. However, Hubspot’s Marketing Hub offers more advanced features like A/B testing, social media scheduling, and SEO recommendations. Keap’s marketing features are more focused on email marketing and segmentation, which may be more suitable for businesses that rely heavily on email marketing.
Pricing and Packages
Keap Pricing
Keap offers two pricing plans: Pro, and Max. The Pro plan costs $159/month and includes basic features such as lead/client management, email marketing, sales and marketing automation, and more. The Pro plan costs $229/month and includes advanced features such as lead scoring, multi-page landing pages, text marketing, and more. Keap also offers a Max Classic plan, a customizable plan for advanced marketing and sales team needs. You can contact their sales team to inquire about pricing.
Hubspot Pricing
Hubspot offers three pricing plans for individuals and small teams: Starter, Professional, and Enterprise. The Starter plan costs $18/month and includes features such as landing pages, live chat, and email marketing. The Professional plan costs $800/month and includes advanced features such as omnichannel marketing automation, campaign reporting, and custom reporting. The Enterprise plan is designed for larger businesses and costs $3,6000/month, which includes premium features like multi-touch revenue attribution, custom behavioral events, and custom objects.
Hubspot also offers a Free plan that includes basic features such as contact management and email marketing, but it is limited in terms of functionality and features. Keap, on the other hand, does not offer a free plan but offers a 14-day Free Trial. This is a great way for users who want to check the platform first before committing to the paid plans.
Marketing and Sales Automation
When it comes to marketing and sales automation, both Keap and HubSpot offer comprehensive solutions. Keap’s platform allows you to automate your marketing and sales processes, including lead capture, follow-up, and nurturing. You can also create custom landing pages and email campaigns, track website activity, and manage your social media accounts.
HubSpot’s marketing automation platform is also robust, allowing you to create and automate email campaigns, social media posts, and other marketing activities. You can also track website activity, segment your contacts, and create custom reports to measure your marketing efforts’ success.
Both platforms offer sales automation features, including lead scoring, lead nurturing, and sales pipeline management. Keap’s platform includes a built-in CRM that allows you to manage your contacts and sales activities from one place. HubSpot’s CRM is also comprehensive, with features like deal tracking, contact management, and sales automation.
Integration Capabilities
When it comes to integrating with other software, both Keap and Hubspot offer a variety of options. Keap offers integrations with popular tools such as Zapier, QuickBooks, and Shopify, allowing you to easily connect your account with other software you may be using in your business. Moreover, Keap offers an open API, which allows developers to build custom integrations with their platform.
Hubspot, on the other hand, offers a wide range of integrations with over 1000 different apps and services. These integrations include popular tools such as Salesforce, Google Analytics, and Microsoft Dynamics. Hubspot also offers a powerful integration with Zapier, which allows you to connect your account with thousands of other apps and services.
Both Keap and Hubspot also offer native integrations with a variety of popular platforms. Keap offers integrations with Gmail, Outlook, and Google Calendar, while Hubspot offers integrations with Gmail, Outlook, and Office 365.
Analytics and Reporting
Both Keap and Hubspot offer a range of features to help you track your performance and make data-driven decisions.
Hubspot’s Marketing Hub offers robust analytics and reporting capabilities. You can track website traffic, monitor social media engagement, and analyze email campaign performance. Hubspot’s Sales Hub also provides sales reports to help you track your team’s performance and identify areas for improvement.
Keap’s analytics and reporting features are also impressive. Its CRM system allows you to track lead sources and measure conversion rates. You can also generate sales reports to monitor your team’s progress and identify areas for growth.
Both platforms offer customizable dashboards to help you visualize your data and track your progress. Hubspot’s dashboards are highly customizable, allowing you to create reports on virtually any metric. Keap’s dashboards are more streamlined but still offer a range of useful features.
Customer Service and Support
When it comes to customer service and support, both Keap and Hubspot offer various options to help their customers.
Keap provides its customers with a dedicated customer success manager who can help them with any issues they may have. They also have a help center with articles and videos that cover common questions and issues. Additionally, Keap offers live chat support during business hours to help customers get quick answers to their questions.
Hubspot also offers a help center with articles and videos to help their customers. They provide live chat support during business hours, and they have a community forum where customers can ask questions and get answers from other Hubspot users. Hubspot also offers phone support for customers on their paid plans.
Final Verdict: Keap vs. Hubspot
When it comes to choosing between Keap and Hubspot, it ultimately comes down to your business’s specific needs and goals.
In short, Keap is a great option for small teams that want an all-in-one solution that can help them scale quickly. Hubspot, on the other hand, is a more enterprise-focused platform that offers separate modules for sales, marketing, and service.
Both platforms offer a range of features and functions that can help businesses improve their customer relationships and gain a competitive edge.