When it comes to choosing ad networks, two popular options are Newor Media and AdSense. Both platforms offer features and solutions that help publishers maximize their earnings but Newor Media is better if you want a hands on team ready to optimize your ad placements.
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Newor Media
Newor Media is a full-service ad management platform that uses AI and header bidding to increase publisher earnings. Header bidding is the programmatic technique of auctioning off ad units to various networks in real-time simultaneously. This allows for the highest bid to win, resulting in increased revenue for publishers.
AdSense
On the other hand, AdSense is an ad network owned by Google. It allows publishers to display ads on their websites and earn money when users click on them. AdSense uses an ad rank system that determines which ads to display and at what price.
While both platforms have their strengths, they also have their differences. Newor Media offers minimal ads and full control over placement, allowing publishers to balance user experience with ad placement. Moreover, Newor Media has an easy signup process and requirements, making it accessible to a wide range of publishers.
Adsense, on the other hand, has a larger network of advertisers and a well-established partnership with Google. This can result in higher earnings for publishers, but it also means more competition for ad space.
Page Views Requirements
One of the main differences between Newor Media and AdSense is the minimum page view requirement. Newor Media requires a higher number of page views compared to Google AdSense.
Newor Media has a minimum requirement of 60,000 monthly page views for publishers to be accepted into their program. Google AdSense, on the other hand, does not require pageview eligibility requirements, which is an advantage for publishers who are just starting out.
Check out this table below for the page view requirements of Newor Media, along with other popular ad networks:
Revenue Generation and Earnings
When it comes to revenue generation and earnings, both Newor Media and AdSense offer ways for publishers to earn money through ad monetization.
AdSense is a well-known platform that many publishers use to generate ad revenue. However, some publishers have reported that AdSense leaves too much money on the table, and they have been looking for an alternative tool to boost their earnings.
Newor Media is one such alternative that publishers can consider. According to their website, they offer a revenue calculator that publishers can use to estimate their potential earnings. This tool takes into account factors such as website traffic, ad placement, and ad formats to give publishers an idea of how much they can earn through Newor Media.
In addition to the revenue calculator, Newor Media also offers revenue maximization solutions to help publishers earn more from their ad inventory. This includes access to premium rates and campaigns, as well as ad optimization tools to improve ad performance.
Both Newor Media and AdSense offer the potential for passive income through ad monetization. Take note that the amount of money you can earn will depend on various factors such as website traffic, ad placement, and ad formats. It’s also worth considering that ad revenue can fluctuate, so it’s not a guaranteed source of income.
Ad Types and Placement
When it comes to ad types and placement, both Newor Media and AdSense offer a variety of options to choose from.
Ad Types
Newor Media offers a range of ad types, including display ads, native ads, and rich media ads. Display ads are the most common type of ad, and they come in various sizes and formats, including banner ads and sticky ads. Native ads blend in with the content of the website and are designed to look like a natural part of the page. Rich media ads include interactive elements such as video or animation.
AdSense also offers display ads, native ads, and rich media ads. AdSense also offers text ads, which are simple ads that consist of text only.
Ad Placement
Both Newor Media and AdSense offer various ad placement options, including above-the-fold, below-the-fold, in-content, and sidebar ads. Above-the-fold ads are placed on the top part of the page, while below-the-fold ads are placed at the bottom. In-content ads are placed within the body of the content, while sidebar ads are placed on the side of the page.
Newor Media also offers ad refresh, which automatically refreshes the ad after a certain amount of time to increase visibility and engagement. AdSense does not offer ad refresh.
Ad Layout Optimization
Both Newor Media and AdSense offer ad layout optimization, which automatically optimizes the placement of ads to increase revenue and user experience. Newor Media’s algorithmic real-time bidding system ensures that the highest-paying ads are displayed in the best positions. AdSense also offers optimization tools, such as the AdSense Auto Ads feature, which automatically places ads on the website for optimal performance.
Optimization and Performance
Both Newor Media and AdSense offer a wide range of features and tools to help you maximize your earnings. One of the key differences between the two platforms is the approach they take to ad optimization.
Newor Media uses an algorithm-based approach to bidding that allows for real-time optimization of ads. This means that ads are constantly being evaluated and adjusted to ensure the best possible performance. Additionally, Newor Media offers a range of ad optimization features, including lazy loading, which can help to improve site speed and user experience.
AdSense, on the other hand, relies on a more traditional auction-based approach to ad optimization. While this can be effective, it may not be as efficient as Newor Media’s algorithm-based approach.
In terms of website performance, both Newor Media and AdSense offer tools and features to help you improve site speed and user experience. For example, both platforms offer lazy loading, which can help to reduce page load times and improve user experience.
Ad Management and Tools
Having a reliable ad management tool is key, and both Newor Media and Adsense offer a range of tools to help publishers manage their ads.
One of the key advantages of Newor Media is its consent management platform, which helps publishers comply with GDPR and CCPA regulations. This platform allows publishers to obtain user consent for data collection and processing, ensuring that they are in compliance with privacy regulations.
Both Newor Media and Adsense offer WordPress plugins that make it easy for publishers to manage their ads on their WordPress sites. These plugins provide a range of features, including ad placement, ad rotation, and ad targeting.
Newor Media also offers a range of ad formats, including display, native, and video ads. These ad formats are designed to be engaging and non-intrusive, ensuring that users have a positive experience on the publisher’s site.
In terms of ad management, Newor Media offers a range of tools that help publishers optimize their ad revenue. These tools include real-time reporting, A/B testing, and ad optimization. Adsense also provides publishers with a range of tools, including ad performance reports, ad targeting, and ad placement optimization.
Reporting and Analytics
When it comes to ad monetization, reporting and analytics are major aspects. As a publisher, you need to know how your ads are performing and how much revenue they are generating.
Newor Media provides a comprehensive reporting dashboard that gives you a detailed overview of your ad performance. The dashboard is easy to navigate and provides real-time data on impressions, clicks, and revenue. You can also filter the data by date range, ad unit, and country.
One of the standout features of Newor Media’s reporting dashboard is its ability to provide insights into your audience. You can see data on user demographics, including age, gender, and location. This information can be incredibly valuable in helping you optimize your ad strategy.
AdSense also provides a reporting dashboard that gives you real-time data on ad performance. You can see data on impressions, clicks, and revenue, and filter the data by date range, ad unit, and country.
One of the strengths of AdSense’s reporting dashboard is its ability to provide insights into ad placement. You can see data on which ad units are performing the best and adjust your ad placement accordingly.
Support and Customer Service
In terms of support and customer service, both Newor Media and AdSense have their strengths and weaknesses.
Newor Media offers a dedicated account rep or account manager for each publisher, which can be a great advantage for those who want personalized attention and support. They also provide a comprehensive knowledge base and FAQ section on their website, which can be very helpful for finding answers to common questions. Aside from that, Newor Media offers product support, which can be helpful if you run into any technical issues or have questions about their platform.
On the other hand, AdSense offers a larger support team, which can be beneficial for those who need more immediate assistance. They provide phone, chat, and email support, as well as a community forum where publishers can connect with each other and get help from AdSense experts. AdSense also offers a Help Center with a wide range of articles and tutorials to help publishers get started and troubleshoot common issues.
Understanding the Pros and Cons
Here is a breakdown of the strengths and weaknesses of Newor Media and AdSense:
Pros of Newor Media
- All types of software, no matter how great, come with a set of benefits and drawbacks, and Newor Media is no different.
- Easy to set up. Even if you have never worked with ads before, Newor Media makes setting things up a breeze.
- Good earnings (compared to AdSense). Generally, you will earn much more on Newor than on AdSense.
- No exclusivity is required. Unlike other platforms, Newor Media does not require an exclusive contract.
- Faster speed of delivery. Newor Media experiences a faster speed of delivery than other platforms.
- Multiple demand pools. Newor Media draws from multiple demand pools, leading to increased competition (and rates).
- Ad assistance. With Newor Media, publishers are given a variety of solutions and ad assistance that can help them increase their profits.
Cons of Newor Media
- Net30 payment terms. Newor Media pays on a Net30 basis, which means you may have to wait up to 30 days to receive your payment.
- Higher US-based traffic requirement. While Newor Media requires higher US-based traffic, those meeting these criteria will benefit from Newor the most.
Pros of Adsense
- Great option for beginners. AdSense is a great option for beginners looking to monetize their websites.
- Simple signup process. Signing up for AdSense is a quick and easy process.
- No service fees. AdSense is free to use, and there are no service fees.
- Easy payments. AdSense offers a variety of payment options, including direct deposit and wire transfer.
Cons of Adsense
- Lack of ad optimization features. AdSense lacks any solutions or ad optimization features to scale earnings. So, publishers will have to do all the heavy lifting to increase their profits.
- Limited earnings potential. AdSense alone is no match for Newor Media when it comes to earnings potential.
As you can see, both Newor Media and AdSense offer a range of optimization and performance features to help you maximize your ad revenue. The specific features and tools offered by each platform may differ, so it’s crucial to evaluate each platform based on your specific needs and goals.
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