As a publisher, choosing the right ad network is crucial to maximize your earnings. Two popular ad networks are Newor Media and Raptive (formerly known as AdThrive). Let’s take a closer look at each of them and compare their features.
Newor Media is a good alternative to people looking to change from Ezoic whereas Raptive have a really good reputation as one of the best ad networks around.
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Newor Media
Newor Media is an ad network that offers a variety of solutions and ad assistance to publishers. They draw from multiple demand pools, leading to increased competition and rates. Moreover, they offer speed-optimized tech solutions for display ads, which can help improve the user experience on your website. Newor Media is a good network companion to AdSense, and you can run a sticky sidebar ad on desktop devices with AdSense and test to see which network brings in more income for you.
Raptive (AdThrive)
Raptive, on the other hand, is more than just an ad network. It is a creator company that offers ad management and other services to help publishers grow their business. They have a community of top creators and offer personalized support to each one. Raptive uses advanced technology to optimize ad revenue and offers a range of ad formats to choose from. They also provide analytics and insights to help publishers make informed decisions.
Revenue Generation
When it comes to generating revenue, both Newor Media and Raptive (AdThrive) offer paid opportunities to publishers.
Newor Media has a revenue share model where they take a percentage of the revenue generated from ads displayed on a publisher’s website. On the other hand, Raptive (AdThrive) offers a flat rate payout model, which means publishers get paid a fixed amount for each ad impression.
In terms of rates, Newor Media offers competitive EPMV (earnings per thousand visitors) rates, which are based on the quality of traffic and the ad placements on the website. Raptive, on the other hand, also offers high EPMV rates.
Both Newor Media and Raptive (AdThrive) offer various opportunities to monetize a website, including banner ads, video ads, and native ads. However, Raptive (AdThrive) has partnerships with all major networks and SSPs, which means they can offer a wider range of ad formats and better targeting options to publishers.
Ad Management
When it comes to ad management, Newor Media and Raptive (formerly known as AdThrive) are both popular choices for publishers.
Newor Media is a full-service ad management platform that utilizes AI and header bidding to maximize publishers’ earnings, while Raptive is a creator company that offers ad management services as part of its suite of offerings.
One advantage of Newor Media is its focus on header bidding, which allows for a more competitive auction for ad placements and can result in higher earnings for publishers. On top of that, Newor Media offers ad refresh, which automatically refreshes ads on a page to increase viewability and earnings.
On the other hand, Raptive offers a more comprehensive suite of services beyond ad management, including content creation and audience development. This can be beneficial for publishers who are looking for a more holistic approach to their online presence.
Ad Types and Optimization
Both Newor Media and Raptive offer a range of options to maximize your revenue potential.
Newor Media offers a variety of ad units, including display ads, sticky ads, and native ads. They also provide ad layout optimization to ensure that ads are placed in the most effective locations on your website. Newor Media’s focus on high-paying ads means that you can expect to see competitive rates for your inventory.
Raptive, on the other hand, offers a range of display ad types, including standard display ads, sticky ads, and in-image ads. They also offer ad optimization to ensure that your ads are performing at their best. Raptive’s focus on high-paying ads means that you can expect to see competitive rates for your inventory.
The Role of AI in Ad Networks
AI, or artificial intelligence, is playing an increasingly important role in the world of ad networks. The use of AI can help ad networks optimize their ad placements and improve the relevance of the ads that are shown to users.
One way that AI is used in ad networks is through the use of programmatic advertising. Programmatic advertising uses algorithms to buy and sell ad space in real-time. This allows ad networks to target specific audiences and optimize their ad placements based on user behavior and other data.
Another way that AI is used in ad networks is through the use of header bidding. Header bidding is a programmatic technique that allows publishers to offer their ad inventory to multiple ad networks simultaneously. This can help to increase competition for ad space and improve the overall performance of the ad network.
Raptive, formerly known as AdThrive, is a company that uses AI to help publishers maximize their revenue. The company offers a range of services, including ad management, audience analytics, and content optimization. Raptive uses AI to analyze data on user behavior and other factors to help publishers optimize their ad placements and improve the relevance of the ads that are shown to users.
Newor Media is another company that uses AI to help publishers increase their revenue. The company offers a range of services, including ad management, header bidding, and content optimization. Newor Media uses AI to analyze data on user behavior and other factors to help publishers optimize their ad placements and improve the relevance of the ads that are shown to users.
Integration and Performance
When it comes to integrating with Newor Media and Raptive (AdThrive), both ad networks offer a smooth and straightforward process.
For Newor Media, the requirements are relatively simple. You need to have a website with a minimum of 60,000 monthly pageviews and good standing with Google AdSense policies. On the other hand, Raptive (AdThrive) requires a website with a minimum of 100,000 monthly pageviews and high-quality website content and design.
You can check out this table below for the different pageview requirements of other popular ad networks:
In terms of performance, both Newor Media and Raptive (AdThrive) offer competitive RPMs. It is worth noting that Raptive (AdThrive) has a reputation for offering higher RPMs than Newor Media.
When it comes to traffic, both ad networks can handle high levels of traffic, making them suitable for websites with high traffic volumes. Take note that Raptive (AdThrive) has a minimum traffic requirement of 100,000 monthly pageviews, which may not be suitable for smaller websites.
In terms of SEO, both ad networks are optimized for search engines. Raptive (AdThrive) has a more comprehensive SEO optimization program called Leap, which can help improve your website’s SEO performance.
When it comes to Core Web Vitals, both ad networks prioritize website speed and performance. Raptive (AdThrive) also has a more comprehensive program to ensure that your website meets Google’s Core Web Vitals requirements.
In terms of mobile and desktop optimization, both ad networks offer responsive ad units that can adapt to different screen sizes. Raptive, then again, (AdThrive) has a more comprehensive mobile optimization program called Mobile Ads, which can help improve your website’s mobile performance.
Brand Reputation and Reviews
Let’s take a closer look at the reputation and reviews of Newor Media and Raptive (formerly AdThrive) to help you make an informed decision.
Newor Media is a relatively new ad network that has gained popularity in recent years. While there are not many reviews available online, the ones that exist are generally positive. Publishers who have used Newor Media report higher earnings and better support than they received from other ad networks. Some have even stated that they were able to earn more money with Newor Media than they did with AdSense.
On the other hand, Raptive (AdThrive) has been in the industry for much longer and has established a reputation as a reliable and trustworthy ad network. They have received positive reviews from various sources, including MacRumors, who praised their excellent customer service and high payouts. Sadly, some publishers have reported issues with their plugin, which can sometimes slow down websites.
While Newor Media is a newer player in the industry, they have quickly gained popularity due to their high earnings and excellent support. Raptive, on the other hand, has a longer track record and a reputation for reliability and excellent customer service.
Final Verdict
When it comes to competition, both Newor Media and Raptive are strong players in the ad network industry. Nonetheless, Raptive’s focus on personalized support and advanced technology sets it apart from other ad networks. Newor Media, on the other hand, is a good alternative to AdSense and offers a variety of ad solutions to publishers.
Choosing between Newor Media and Raptive depends on your specific needs and goals as a publisher. Newor Media offers a range of ad solutions and can be a good companion to AdSense, while Raptive offers personalized support and advanced technology to help you grow your business.