8 Brands Looking for UGC Creators: How to Get Noticed and Hired

In today’s competitive market, businesses are constantly seeking ways to stand out and gain an edge over their competitors. One way they have found to achieve this is through the use of user-generated content (UGC). UGC refers to content created by customers and fans of a brand, and it has become a powerful tool for businesses looking to create authentic content.

In this article, we will explore the importance of UGC and why it has become a trend among professionals. We will also provide you with examples of brands that regularly collaborate with UGC creators to inspire you and give you an idea of how you can collaborate with brands as a UGC creator.

So, whether you are a brand looking to incorporate UGC into your marketing strategy or a creator looking to collaborate with brands, this article will provide you with all the information you need.

What Is User Generated Content?

User-generated content (UGC) is a type of media content that is created by customers and shared on brand websites or social media pages. This content can take many forms, including images, videos, reviews, tutorials, and social media posts. UGC is an authentic form of content that helps brands build trust with their audience. It acts as a digital version of word-of-mouth advertising and provides social proof for potential customers.

Brands can tap into the creativity and authenticity of their customers by incorporating UGC into their marketing strategies. By doing so, they can create aesthetic and authentic content that resonates with their audience. Influencer-generated content, voiceovers, unboxing videos, and product reviews are all forms of UGC that can be used to promote a brand or product.

8 Examples Of Brands Looking For UGC Creators

If you are a content creator looking for brands that work with user-generated content (UGC), you are in luck. Here are eight examples of brands that work with UGC creators and have successfully grown their businesses.

1 Rugs.com

Rugs.com is an online store where they sell, you guess it, Rugs!. they offer a huge selection of rugs and also host a giveaway for a free rug on their website. Their TikTok account is full of UGC creators creating videos showing off their beautiful rugs.

In this video, we have a creator demonstrating how an Ivory Oregon Rug works in her house:

@rugs.com

We have the perfect neutral rug for your home😍 @Nurse Alma #homedecor #rugs #home #fyp #rugs #homeimprovement

♬ Love You So – The King Khan & BBQ Show

2. Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, is a cosmetic brand that offers a wide range of concealer and foundation shades. The brand actively encourages its customers to share photos and videos of their makeup looks using Fenty Beauty products. By doing so, Fenty Beauty not only showcases the different range of makeup styles, but also highlights the quality of its products. Fenty is one of the most famous brands looking for UGC creators. So, if you check their social media accounts on Instagram and TikTok, you can see hundreds of user-created content.

3. The Cloudies

The Cloudies is a brand that produces a line of clothing for people who love to wear comfortable and stylish clothes. The brand encourages its customers to share photos of themselves wearing The Cloudies’ clothing on their social media accounts. By doing so, The Cloudies not only showcases the different range of clothing styles, but also highlights the quality of its products. The brand is actively looking for UGC creators to collaborate with, so if you are a fashion influencer looking to work with brands that use UGC creators, make sure to check their Instagram page.

4. BFB Hair

BFB Hair is a hair extension brand that provides hair extensions designed to blend with your natural hair for everyday looks. These extensions are 100% human remy hair that can last 4-6 months. The company actively encourages its customers to share photos of their hair extensions on their social media accounts. By doing so, BFB Hair not only showcases the different range of hair extension styles, but also highlights the quality of its products. So, if you are a hairstylist and want to collaborate with brands looking for UGC creators, make sure to check their Instagram page.

5. Starbucks

Starbucks, a multinational chain of coffeehouses, is a well-known brand that works with UGC creators. This brand runs social media, influencer marketing, and UGC campaigns once in a while to collect authentic content and reviews. One of their most viewed and popular campaigns was the #RedCupContest. This campaign runs every December and the brand asks customers to send high-quality photos of their coffees for the chance to win Starbucks gift cards.

6. Everyday Dose

Everyday Dose is a brand that produces a line of skincare products that are made with natural ingredients. The brand actively encourages its customers to share photos of their skincare routine using Everyday Dose products on their social media accounts. By doing so, Everyday Dose not only showcases the different range of skincare routines, but also highlights the quality of its products. The brand is actively looking for UGC creators to collaborate with, so if you are a beauty influencer looking to work with brands that use UGC creators, make sure to check their Instagram page.

7. Simply Inked

Simply Inked is a brand that produces a line of temporary tattoos for people who want to express themselves without the commitment of a permanent tattoo. The brand encourages its customers to share photos of themselves wearing Simply Inked’s temporary tattoos on their social media accounts. By doing so, Simply Inked not only showcases the different range of tattoo styles, but also highlights the quality of its products. The brand is actively looking for UGC creators to collaborate with, so if you are a tattoo enthusiast looking to work with brands that use UGC creators, make sure to check their Instagram page.

8. Mood Gummies

Mood Gummies is a brand that produces a line of gummy supplements that are designed to improve mood and reduce stress. The brand encourages its customers to share photos of themselves taking Mood Gummies on their social media accounts. By doing so, Mood Gummies not only showcases the different range of gummy supplement styles, but also highlights the quality of its products. The brand is actively looking for UGC creators to collaborate with, so if you are a health influencer looking to work with brands that use UGC creators, make sure to check their Instagram page.

Apps/websites Where You Can Connect with Brands

Here are some of the websites where you can find Brands that are looking for UGC creators.

Insense.pro

Insense is an influencer marketing platform that connects brands with a network of micro-influencers to source authentic user-generated content (UGC). Brands can then use this UGC in paid social media ads on platforms like Facebook, Instagram, and TikTok.

Key features of Insense include UGC content sourcing, campaign customization, rights management, and integrations with major social platforms. Insense aims to help brands scale their influencer marketing and paid social efforts through UGC and “whitelisted” influencer content.

Billo

How to Collaborate with Brands?

As a UGC creator, collaborating with brands can be a great way to monetize your content and grow your audience. Here are some tips on how to find and pitch to brands:

1. Research brands that align with your niche and values. Look for brands that have worked with UGC creators in the past, and make sure their products or services are a good fit for your audience.
2. Build a strong portfolio of your best UGC content. This will help brands see your style and quality of work.
3. Use social media platforms like Instagram, TikTok, and Twitter to showcase your content and engage with your followers. This will help increase your engagement rates and attract brands to your profile.
4. Use UGC platforms like InSense and Collabstr to connect with brands looking for creators. These platforms can also help you track your compensation and manage your partnerships.
5. When pitching to brands, be clear about your rates and expectations. Make sure you are both on the same page about the scope of the project, compensation, and timeline.
6. Consider building long-term partnerships with brands you enjoy working with. This can lead to recurring sponsorships and a steady stream of income.

Conclusion

Sharing user-generated content can be a powerful strategy to consider when growing your business on social media. By collaborating with brands as a UGC creator, you can monetize your account and gain more ownership over your content.

Additionally, brands looking for UGC creators value authenticity, trust, and professionalism, which can positively impact purchasing decisions.

FAQs

If you’re interested in becoming a UGC creator for a brand, there are a few things to keep in mind. First and foremost, it’s important to engage with the brand’s products or services and create authentic content around them. You can start by sharing your experiences on social media, using relevant hashtags, and tagging the brand. Keep in mind that brands often look for high-quality, creative, and genuine content when selecting UGC creators.

It’s a common misconception that you need a large following to be considered a UGC creator. While having a large following can certainly catch a brand’s attention, it’s not the only factor that matters. Brands also value content quality, authenticity, and alignment with their values. Even if you have a smaller following, creating compelling content that resonates with the brand’s audience can make you an attractive choice as a UGC creator.

Brands should establish guidelines for UGC creators to ensure the content aligns with their brand image. Clear communication about the type of content that is acceptable and consistent with the brand’s values will help maintain a positive brand image. Brands can also use UGC across various marketing channels, such as websites, email campaigns, product packaging, and traditional advertising to enhance authenticity and engagement.

If you have any questions or concerns about UGC creation or working with brands, it’s important to reach out to customer support. They can provide you with the necessary information and resources to help you succeed as a UGC creator.

Frequently Asked Questions

What are the top platforms for UGC creators to connect with brands?

There are several platforms that UGC creators can use to connect with brands, including:

• Instagram: Instagram is one of the most popular social media platforms for UGC creators. Brands often reach out to creators with large followings to collaborate on sponsored content.
• TikTok: TikTok has become a popular platform for UGC creators in recent years. Brands are increasingly looking to collaborate with creators who have a large following on the platform.
• YouTube: YouTube is another platform that UGC creators can use to connect with brands. Many creators have built successful careers on the platform through sponsored content and brand collaborations.

How can influencers effectively find UGC partnership opportunities?

Influencers can effectively find UGC partnership opportunities by:

• Building a strong social media presence: Influencers with a large following on social media are more likely to attract the attention of brands looking for UGC creators.
• Networking with other creators: Networking with other UGC creators can help influencers find new partnership opportunities and collaborate on sponsored content.
• Signing up for UGC platforms: There are several UGC platforms that connect brands with creators. Signing up for these platforms can help influencers find new partnership opportunities.

What are the steps to becoming a successful UGC content creator?

The steps to becoming a successful UGC content creator include:

• Choosing a niche: Successful UGC creators often focus on a specific niche, such as beauty, fashion, or lifestyle.
• Building a strong social media presence: UGC creators need to have a strong social media presence to attract the attention of brands looking for collaborations.
• Creating high-quality content: UGC creators need to create high-quality content that resonates with their audience and aligns with the brand’s values.
• Networking with other creators: Networking with other UGC creators can help creators find new partnership opportunities and collaborate on sponsored content.

Which strategies are most effective for reaching out to brands for UGC collaborations?

Some of the most effective strategies for reaching out to brands for UGC collaborations include:

• Creating a media kit: A media kit can help UGC creators showcase their work and attract the attention of brands looking for collaborations.
• Sending personalized pitches: Personalized pitches that highlight the creator’s unique style and approach can be more effective than generic pitches.
• Building relationships with brands: Building relationships with brands over time can lead to more partnership opportunities and long-term collaborations.

How can creators secure UGC brand deals in the current market?

Creators can secure UGC brand deals in the current market by:

• Building a strong social media presence: Creators with a large following on social media are more likely to attract the attention of brands looking for collaborations.
• Creating high-quality content: Brands are looking for UGC creators who can create high-quality content that aligns with their values.
• Networking with other creators: Networking with other UGC creators can help creators find new partnership opportunities and collaborate on sponsored content.
• Joining Facebook Groups: Facebook Groups like this one are great for getting new opportunities.

What are the best practices for UGC creators when approaching Fenty Beauty and similar brands?

Some best practices for UGC creators when approaching Fenty Beauty and similar brands include:

• Researching the brand: UGC creators should research the brand’s values, target audience, and previous collaborations before reaching out.
• Creating high-quality content: Fenty Beauty and similar brands are looking for UGC creators who can create high-quality content that aligns with their values.
• Highlighting your unique style and approach: UGC creators should highlight their unique style and approach in their pitches to Fenty Beauty and similar brands.