There have been a lot of new email newsletter software launched in the past few years trying to make it cheaper and easier to use for beginners. In this article, I’ll be comparing two popular options: Beehiiv and ActiveCampaign.
Both Beehiiv and ActiveCampaign are well-known in the industry(with Beehiiv being much newer!) and offer a variety of features to help businesses create and send engaging email newsletters. In my opinion, Beehiiv is easier to use and better as you can have up to 2,000 subscribers for free which is excellent when you are getting started.
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Overview of Beehiiv and ActiveCampaign
In this section, I will provide an overview of two popular email newsletter platforms: Beehiiv and ActiveCampaign. Both platforms have their unique features and advantages, so let’s dive in and explore them.
Beehiiv
Beehiiv is a newsletter platform built for growth, offering tools and features that cater to the needs of successful newsletters. One of the main advantages of Beehiiv is its affordable and predictable pricing, which allows users to know their monthly rate without any surprises or overage charges. Beehiiv also charges no platform fees on revenue generated from subscribers.
This platform is trusted by some of the top newsletters and provides an all-in-one solution that includes simple campaign creation, list building, and analytics. Beehiiv’s simplicity makes it an excellent choice for writers and content creators who prefer a no-nonsense approach to their email marketing efforts.
The beehiiv dashboard above makes it easy to see your signups and write your emails in the “write” section.
ActiveCampaign
ActiveCampaign is a Customer Experience Automation platform that helps businesses build meaningful connections with their customers through email marketing, automation, and CRM. It provides email templates, subscriber list management, scheduling and sending emails, process automation, and campaign tracking to measure key success metrics.
ActiveCampaign’s new and improved Email Designer makes it easier than ever to create branded, high-performing emails within the platform. They also offer a CRM package that includes detailed statistics to support sales, lead nurturing, and eCommerce activities. With over 180,000 businesses using ActiveCampaign, it is one of the most popular email marketing software options available.
The ActiveCampaign dashboard has a lot of features
Pricing Comparison
In this section, I will compare the pricing of Beehiiv and ActiveCampaign to help you decide which email newsletter software is best suited for your needs.
Beehiiv Pricing
I found that Beehiiv’s pricing is simpler, more straightforward, and significantly more affordable than Mailchimp’s. Beehiiv offers three plans, each with a flat monthly price, dedicated features, and capabilities. Each plan has a maximum subscriber count but allows unlimited sends.
The plans are as follows:
- Launch Plan – Free
- Growth Plan -$42 a month
- Scale Plan – $84 a month
ActiveCampaign Pricing
Here is the pricing for Active Campaign’s Email software:
| Plan | Price per Month (Billed Annually) | Price per Month (Billed Monthly) | Number of Contacts |
|---|---|---|---|
| Lite | $9 | $15 | Up to 500 |
| Plus | $49 | $70 | Up to 500 |
| Professional | $129 | $189 | Up to 500 |
| Enterprise | Custom Pricing | Custom Pricing | 500+ |
It’s important to note that the pricing for both Beehiiv and ActiveCampaign may vary based on the number of subscribers you have and the features you require. Comparing prices is very difficult as it depends on the amount of subscribers you have and the features you want to use.
Features and Functionality
The features of ActiveCampaign include:
- Dynamic CRM
- SMS marketing
- Split-testing
- Automation map
- Omnichannel messaging experience
- On-site chat
- Facebook audiences
- Custom page builder
- Automation triggers based on subscriber behavior
Meanwhile, some of the features of Beehiiv include:
- Easy-to-use email editor with customizable templates
- Advanced automation workflows with triggers and conditions
- Landing pages and popups for lead generation
- Integrations with popular tools like Zapier and Google Analytics
- Detailed reporting and analytics on email performance
Final Verdict
After extensively researching and comparing Beehiiv and ActiveCampaign for email newsletter software, I have made some observations. Beehiiv is my email marketing platform for just getting started and also want to have your emails published as a blog. ActiveCampaign is also a good option if you are a creator looking to get started with email marketing.
Beehiiv is an excellent option for content-focused newsletters and publications, as it offers an all-in-one solution for website, email, data analytics, and growth tools.It is the best platform for you if you just want to get started and write emails. Beehiiv provides ownership of your audience and custom aesthetics. The platform is free for lists with 2,000 subscribers or fewer and becomes more predictable in terms of costs as you grow.
In summary, if you are a content creator or publisher looking for an all-in-one solution with affordable pricing and predictable costs, Beehiiv is to be the better choice.