There have been a lot of new email newsletter software launched in the past few years trying to make it cheaper and easier to use for beginners. In this article, I’ll be comparing two popular options: Beehiiv and Aweber.
Beehiiv is relatively new to the market while Aweber has been around for a long time. Both offer a variety of features to help businesses and creators to create and send engaging email newsletters. In my opinion, Beehiiv is easier to use if you just want to get writing an email newsletter and Aweber can also be good if you need extra features or you are a small business.
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Overview of Beehiiv and Aweber
In this section, I will provide an overview of two popular email newsletter platforms: Beehiiv and Aweber. Both platforms have their unique features and advantages, so let’s dive in and explore them.
Beehiiv
Beehiiv is a newsletter platform built for growth, offering tools and features that cater to the needs of successful newsletters. One of the main advantages of Beehiiv is its affordable and predictable pricing, which allows users to know their monthly rate without any surprises or overage charges. Beehiiv also charges no platform fees on revenue generated from subscribers.
This platform is trusted by some of the top newsletters and provides an all-in-one solution that includes simple campaign creation, list building, and analytics. Beehiiv’s simplicity makes it an excellent choice for writers and content creators who prefer a no-nonsense approach to their email marketing efforts.
The beehiiv dashboard above makes it easy to see your signups and write your emails in the “write” section.
Aweber
AWeber is a popular email newsletter software that allows users to create and send email campaigns to their subscribers. It offers a range of features, including the ability to create and manage a mailing list, design newsletters, and automate email marketing campaigns. Additionally, AWeber provides users with detailed analytics to help them track the success of their campaigns.
One of the benefits of AWeber is its ease of use. The platform offers a user-friendly interface that makes it simple for users to create and send email campaigns. AWeber also provides a range of customizable templates that allow users to design newsletters that are tailored to their brand. The platform also offers integrations with a range of third-party tools, including WordPress, Shopify, and PayPal, which makes it easy to connect with other tools and services.
Another advantage of AWeber is its customer support. The platform provides users with a range of resources, including a knowledge base, video tutorials, and live chat support. Additionally, AWeber offers a range of webinars and training sessions to help users get the most out of the platform. This level of support is particularly useful for users who are new to email marketing and may need additional guidance.
Pricing Comparison
In this section, I will compare the pricing of Beehiiv and MailerLite to help you decide which email newsletter software is best suited for your needs.
Beehiiv Pricing
I found that Beehiiv’s pricing is simpler, more straightforward, and significantly more affordable than Mailchimp’s. Beehiiv offers three plans, each with a flat monthly price, dedicated features, and capabilities. Each plan has a maximum subscriber count but allows unlimited sends.
The plans are as follows:
- Launch Plan – Free
- Growth Plan -$42 a month
- Scale Plan – $84 a month
Aweber Pricing
Here is the current pricing of Aweber for 1,000 subscribers:
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | Email marketing, automation, landing pages, sign up forms, basic integrations |
| Lite | $22.50/month | All Free features, plus unlimited emails, advanced analytics, behavioral automation, split testing, and more |
| Plus | $30/month | All Pro features, plus priority support, free migration, phone support, and a dedicated account manager |
You should be aware of the fact that different amounts of subscribers will cost more. That is why I prefer the pricing structure of Beehiiv.
Features and Functionality
The features of Aweber include:
- Easy-to-use interface
- Customizable newsletter templates
- Mailing list management
- Automated email marketing campaigns
- Detailed analytics and reporting
- Integrations with third-party tools such as WordPress, Shopify, and PayPal
- Knowledge base, video tutorials, and live chat support
- Webinars and training sessions
- Mobile app for iOS and Android
- A/B testing for email campaigns
- Subscriber segmentation and tagging
- Personalization options for emails
- Autoresponder follow-up emails
- Subscriber behavior tracking
- Spam score checking for emails
- API for custom integrations with other tools and services.
Meanwhile, some of the features of Beehiiv include:
- Easy-to-use email editor with customizable templates
- Advanced automation workflows with triggers and conditions
- Landing pages and popups for lead generation
- Integrations with popular tools like Zapier and Google Analytics
- Detailed reporting and analytics on email performance
Final Verdict
After extensively researching and comparing Beehiiv and Aweber for email newsletter software, I have made some observations. Beehiiv is my email marketing platform for just getting started and when you also want to have your emails published as a blog. Aweber is good if you need more functionality like analytics and integrations.
Beehiiv is an excellent option for content-focused newsletters and publications, as it offers an all-in-one solution for website, email, data analytics, and growth tools. It is the best platform for you if you just want to get started and write emails. Beehiiv provides ownership of your audience and custom aesthetics. The platform is free for lists with 2,000 subscribers or fewer and becomes more predictable in terms of costs as you grow.
In summary, if you are a content creator or publisher looking for an all-in-one solution with affordable pricing and predictable costs, Beehiiv is to be the better choice.