If you’re looking for a platform to help you with your online marketing, you may have come across two popular names: ClickBank and ClickFunnels. Both platforms have their own unique features and benefits, but which one is right for you?
First, let’s define what ClickBank and ClickFunnels are. ClickBank is an online marketplace that connects product creators with affiliate marketers to promote and sell digital products. On the other hand, ClickFunnels is a sales funnel builder that helps businesses create and optimize their sales funnels for better conversions. While both platforms have a focus on online marketing, they have different purposes and approaches to achieving your marketing goals.
Now, let’s dive into the key features of ClickBank and ClickFunnels. ClickBank offers a wide range of digital products to promote, as well as tools for tracking your sales and commissions. ClickFunnels, on the other hand, offers a variety of pre-built templates and drag-and-drop features to help you easily create and customize your sales funnels. Both platforms have their own unique set of features to help you with your online marketing, but which one is more suitable for your needs? Let’s find out in the following sections.
Personally, I find something a little off with both platforms. Clickbank products just don’t seem to be that good value for the end consumer and ClickFunnels seems a little overpriced for beginners who are only getting started trying to create an online business.
In saying that, I know that many people have made a lot of money from both platforms so I am sure there is a legit way of making money from them.
Key Takeaways
- ClickBank is an online marketplace that connects product creators with affiliate marketers, while ClickFunnels is a sales funnel builder that helps businesses create and optimize their sales funnels for better conversions.
- ClickBank offers a wide range of digital products to promote, as well as tools for tracking your sales and commissions, while ClickFunnels offers a variety of pre-built templates and drag-and-drop features to help you easily create and customize your sales funnels.
- When choosing between ClickBank vs ClickFunnels, consider your specific marketing goals and needs to determine which platform is more suitable for you.
What is ClickBank
If you’re looking for an affiliate marketplace to promote digital products, ClickBank is one of the most popular options available. Founded in 1998, ClickBank has grown to become a platform for vendors to sell their digital products and for affiliates to find products to promote.
As an affiliate, you can sign up for a ClickBank account for free and start promoting products right away. ClickBank offers a wide range of products in various niches, from health and fitness to self-help and online marketing. You can browse the marketplace and find products that match your audience’s interests.
As a vendor, you can use ClickBank to sell your digital products, such as ebooks, courses, and software. ClickBank takes care of the payment processing and affiliate management, so you can focus on creating and promoting your products. You can also recruit affiliates to promote your products and earn a commission on each sale.
ClickBank offers a vendor field where you can set up your products and manage your sales. You can also track your sales and earnings in real-time and get paid every two weeks. ClickBank charges a commission on each sale, but the exact amount depends on the product category and the payment method.
What is ClickFunnels
ClickFunnels is a popular sales funnel builder that allows you to create landing pages and sales funnels quickly and easily. With ClickFunnels, you can create a variety of different types of funnels, including opt-in funnels, sales funnels, webinar funnels, membership sites, and more.
One of the key features of ClickFunnels is its drag-and-drop funnel builder, which makes it easy to create and customize your funnels without any coding knowledge. You can choose from a variety of pre-built templates or create your own from scratch.
ClickFunnels also offers a 14-day free trial, which gives you plenty of time to test out the platform and see if it’s right for you. During the trial period, you’ll have access to all of the features of the Funnel Hacker plan, which includes unlimited funnels, landing pages, and traffic.
If you decide to continue using ClickFunnels after the trial period, you can choose from two different pricing plans: the Standard plan and the Funnel Hacker plan. The Standard plan costs $97 per month and includes up to 20 funnels, 100 pages, and 20,000 visitors per month. The Funnel Hacker plan costs $297 per month and includes unlimited funnels, pages, and traffic, as well as access to the Actionetics email marketing platform and Backpack affiliate program.
Key Features of ClickBank
If you’re considering using ClickBank, it’s important to understand its key features. ClickBank is an online marketplace that connects vendors and affiliates who want to sell digital products. Here are some of the features that make ClickBank stand out:
Marketplace
ClickBank has a large marketplace with a wide variety of digital products, including e-books, software, and online courses. As a vendor, you can list your products in the marketplace and attract affiliates who can promote them to their audiences. As an affiliate, you can browse the marketplace and find products to promote that align with your niche.
Vendor Accounts
To sell products on ClickBank, you’ll need to create a vendor account. This account allows you to list your products in the marketplace, set pricing, and manage your sales. You’ll also have access to analytics and reporting tools to help you track your sales and optimize your marketing efforts.
Affiliate Program
ClickBank has a robust affiliate program that allows affiliates to earn commissions by promoting products. As a vendor, you can set the commission rate for your products and attract affiliates who are interested in promoting them. ClickBank handles the tracking and payment of commissions, making it easy for you to manage your affiliate program.
Digital Products
ClickBank specializes in digital products, which can be downloaded by customers after purchase. This makes it easy for vendors to sell products without the need for physical inventory or shipping. As a customer, you’ll be able to download your purchased products from a download page provided by ClickBank.
Clerk API Key
ClickBank offers a Clerk API Key that allows vendors to automate their sales process. This API can be integrated with your website or other platforms to manage sales, refunds, and other transactions.
Activation Fee
To become a ClickBank vendor, you’ll need to pay an activation fee. This fee is a one-time cost and gives you access to all of ClickBank’s vendor tools and services.
Key Features of ClickFunnels
ClickFunnels is a comprehensive marketing funnel builder that allows you to create high-converting landing pages, sales pages, and follow-up funnels. Here are some of the key features of ClickFunnels that make it stand out:
Funnel Builder
ClickFunnels’ drag-and-drop editor makes it easy to create marketing funnels that suit your business needs. You can choose from pre-designed templates or create your own pages using the page builder.
Pre-Designed Templates
ClickFunnels offers a wide range of pre-designed templates that you can customize to your liking. These templates are designed to be high-converting and can help you save time and effort.
Email and Video Integration
ClickFunnels integrates with popular email marketing services like Mailchimp, Aweber, and GetResponse. You can also embed videos from YouTube, Vimeo, and Wistia to make your pages more engaging.
Follow-Up Funnels
Follow-up funnels are a powerful feature of ClickFunnels that allow you to automate your email marketing campaigns. You can set up triggers and actions to send targeted emails to your subscribers based on their behavior.
Integrations
ClickFunnels integrates with a wide range of third-party tools and services, including payment gateways, webinars, and membership sites. This makes it easy to connect ClickFunnels with your existing marketing stack.
Basic Plan, Pro Plan, and Advanced Tools
ClickFunnels offers three pricing plans to suit different business needs. The Basic plan starts at $97 per month, while the Pro plan costs $197 per month. The Advanced plan offers additional tools and features and is priced at $297 per month.
In conclusion, ClickFunnels is a powerful marketing funnel builder that offers a wide range of features to help you create high-converting pages and automate your marketing campaigns. Whether you’re a small business owner or a marketing professional, ClickFunnels can help you achieve your marketing goals.
Pricing Comparison
When it comes to pricing, both ClickBank and ClickFunnels have different approaches. ClickBank offers a free account with no setup fees or monthly charges. You can start promoting products right away and earn commissions on each sale. However, you will have to pay a one-time activation fee of $49.95.
ClickFunnels, on the other hand, offers a 14-day free trial, after which you will have to choose one of their paid plans. The Basic plan costs $97 per month and includes 20 funnels, 100 pages, and three payment gateways. The Platinum plan costs $297 per month and includes unlimited funnels, pages, and payment gateways.
If you’re looking for more flexibility, ClickFunnels also offers a Funnel Builder Secrets package that includes six or 12 months of ClickFunnels, access to Funnel Hacks Masterclass, Funnel Builder Secrets training, and other bonuses.
When it comes to commissions, ClickBank pays out up to 75% on each sale, while ClickFunnels pays out 40% recurring commission on all sales made by your referrals.
Both platforms offer multiple payment gateways, including PayPal, Stripe, and more. ClickFunnels also offers its own payment gateway called ClickFunnels Payments, which is integrated with the platform and allows you to accept payments without any additional fees.
Ease of Use
When it comes to ease of use, both ClickBank and ClickFunnels have their own strengths and weaknesses.
ClickBank is relatively easy to use, especially for those who are just starting out in affiliate marketing. It doesn’t require any coding knowledge and has a user-friendly interface. The platform offers a wide range of products to promote, which makes it easy to find something that aligns with your niche. However, the platform doesn’t offer a page builder or drag-and-drop editor, which means you’ll need to create your own landing pages or use a third-party tool.
On the other hand, ClickFunnels is known for its drag-and-drop editor and page builder, which makes it easy to create high-converting landing pages and sales funnels. The platform also offers a wide range of templates to choose from, which can save you time and effort. However, the platform does require some learning curve, especially if you’re not familiar with sales funnels. Additionally, ClickFunnels is more expensive than ClickBank, which may not be suitable for those on a tight budget.
In terms of support, both platforms have a dedicated support team to help you with any issues or questions you may have. However, ClickFunnels offers more comprehensive support, including live chat and phone support, while ClickBank only offers email support.
When it comes to conversion rates, both platforms can help you achieve high conversion rates if used correctly. However, ClickFunnels’ focus on sales funnels and landing pages may give it an edge over ClickBank in this regard.
Marketing and Sales Tools
When it comes to marketing and sales tools, both ClickBank and ClickFunnels offer a range of features to help you attract and convert customers.
ClickBank’s marketplace is a great place to find products to promote as an affiliate, and their platform provides tools for tracking sales and commissions. However, ClickBank does not offer any built-in marketing or sales tools beyond basic tracking.
ClickFunnels, on the other hand, is specifically designed to help businesses create high-converting online sales funnels. Their platform includes a range of marketing and sales tools, such as email and video marketing, upsells and downsells, and analytics to track conversion rates and ROI.
Affiliate Marketing on ClickBank vs ClickFunnels
When it comes to affiliate marketing, both ClickBank and ClickFunnels offer unique advantages and disadvantages. As an affiliate marketer, it’s important to understand the differences between the two platforms to determine which one is best for your needs.
ClickBank
ClickBank is an affiliate marketplace that offers a wide range of digital products for affiliate marketers to promote. As an affiliate, you can sign up for free and browse through thousands of products in various niches, from health and fitness to business and finance.
One of the biggest advantages of ClickBank is the high commissions offered by many of its products. Some products offer commissions as high as 75%, which can result in significant earnings for affiliate marketers.
However, one downside of ClickBank is that the platform can be overwhelming for new affiliate marketers. With so many products to choose from, it can be difficult to determine which ones are worth promoting.
ClickFunnels
ClickFunnels, on the other hand, is a sales funnel software designed to help businesses grow their online presence. As an affiliate marketer, you can promote ClickFunnels itself and earn commissions on sales.
One advantage of ClickFunnels is the recurring commissions offered to affiliates. If someone signs up for ClickFunnels through your affiliate link, you’ll earn a commission on their monthly subscription fee for as long as they remain a customer.
However, the downside of promoting ClickFunnels is that the product is relatively expensive compared to other digital products on the market. This can make it more difficult to convince potential customers to sign up.
Integration Capabilities
When it comes to integrating with other platforms, both ClickBank and ClickFunnels offer a range of options. However, there are some key differences between the two.
ClickBank is primarily an affiliate marketing platform, and as such, it offers integrations with a range of third-party tools that can help you promote and sell your products. These integrations include popular email marketing services like Aweber and GetResponse, as well as a range of payment gateways such as PayPal, Stripe, and Authorize.net.
On the other hand, ClickFunnels is a sales funnel builder that offers a range of integrations with other marketing tools. These include email marketing services like Mailchimp and ActiveCampaign, as well as payment gateways like PayPal, Stripe, and ClickBank itself.
If you’re an API-only user, ClickFunnels may be a better option for you. ClickFunnels offers developer API keys that allow you to integrate with a range of other platforms, including Zapier and Salesforce. ClickBank, on the other hand, does not offer API keys, so integration options are more limited.
Adding a new payment gateway to ClickBank can be a bit more complicated than with ClickFunnels. With ClickBank, you’ll need to add your secret key and secret token to your account in order to integrate with a new payment gateway. With ClickFunnels, you can simply select the payment gateway you want to use from a list of options.
Customer Support and Resources
When it comes to customer support and resources, both ClickBank and ClickFunnels offer a range of options to help their users.
ClickBank provides a support team that is available 24/7 to assist with any issues or questions that may arise. They also have a comprehensive knowledge base that includes articles, videos, and FAQs to help users find the information they need. Additionally, ClickBank offers training and resources to help users improve their marketing skills and increase their sales.
ClickFunnels also has a support team that is available to help users with any questions or issues. They offer a range of resources, including training videos, a knowledge base, and a community forum where users can connect with other users and share information and tips.
Both platforms offer resources and training to help users improve their marketing skills and increase their sales. ClickBank has a focus on affiliate marketing, while ClickFunnels offers resources and training on building and optimizing sales funnels.
Conclusion
In conclusion, both ClickBank and ClickFunnels are powerful online business platforms that cater to different needs. ClickBank is primarily a marketplace for selling and promoting affiliate offers, while ClickFunnels is an e-commerce platform that enables users to create sales funnels and landing pages quickly and easily.
As a business owner or entrepreneur, it is important to understand the advantages of each platform and determine which one best suits your needs. If you are looking to promote affiliate offers, ClickBank is a great option due to its vast network of products and services. On the other hand, if you are looking to sell your own products or services online, ClickFunnels provides a comprehensive e-commerce platform that can help you build a successful online business.
Russell Brunson, the founder of ClickFunnels, has created a powerful tool that has helped many entrepreneurs and business owners achieve success in the e-commerce space. ClickFunnels offers a range of features and integrations that make it easy to create high-converting sales funnels and landing pages, and its user-friendly interface makes it accessible to users of all skill levels.
Overall, both ClickBank and ClickFunnels have their strengths and weaknesses, and it ultimately comes down to your specific business needs and goals. Whether you are an affiliate marketer or an e-commerce entrepreneur, both platforms offer valuable tools and resources to help you succeed in the online business world.
Frequently Asked Questions
What are the differences between ClickBank and ClickFunnels?
ClickBank is primarily a digital marketplace where vendors can sell and promote their products, while ClickFunnels is a sales funnel builder that helps businesses create and optimize their sales funnels. ClickBank focuses on affiliate marketing, while ClickFunnels provides a platform for businesses to create their own sales funnels.
How do the costs of ClickBank and ClickFunnels compare?
ClickBank charges a one-time activation fee of $49.95, and a commission fee of up to 7.5% per sale. ClickFunnels offers different pricing plans, ranging from $97 to $297 per month. The cost of ClickFunnels can be higher than ClickBank, depending on the plan you choose.
Are there any downsides to using ClickBank?
One downside of using ClickBank is that it can be difficult to find high-quality products to promote. Some products on ClickBank may not be legitimate or of high quality, which can hurt your reputation as an affiliate marketer. Additionally, the commission rates for ClickBank can be lower compared to other affiliate marketing platforms.
Can you make money with ClickBank?
Yes, you can make money with ClickBank by promoting products as an affiliate marketer. However, success as an affiliate marketer on ClickBank requires finding high-quality products, building a strong brand, and creating effective marketing strategies.
Is ClickBank still a viable platform?
Yes, ClickBank is still a viable platform for affiliate marketing. It has a large network of vendors and affiliates, and offers a wide range of products in various niches. However, it is important to carefully research and choose products to promote, and to build a strong brand and marketing strategy to succeed on the platform.
What is the affiliate payout rate for ClickFunnels?
The affiliate payout rate for ClickFunnels is 40% per sale. This means that affiliates can earn up to $118.80 per month for each customer they refer to ClickFunnels. The payout rate for ClickFunnels is higher compared to other affiliate marketing platforms.