When it comes to selling digital products and services online, choosing the right platform is crucial for success. Gumroad and Stan Store are two popular platforms that allow creators to sell their digital products and services.
Both Gumroad and Stan Store are decent platforms to sell digital products online. I personally don’t like Gumoad’s user interface and I much prefer Stan Store for this. Stan Store is great if you are on TikTok and Youtube but if you run websites then I recommend Stan Store.
Try Stan.Store for 14 days free here
Gumroad
Gumroad is a comprehensive eCommerce solution for creators to sell their digital products, services, and physical goods. It is designed to make it easy to sell your products online without any of the usual headaches. With Gumroad, you don’t need to have a website to start selling.
Gumroad offers a range of features for creators, including customizable product pages, marketing tools, and payment processing. Creators can sell digital products such as ebooks, music, videos, and software, as well as physical goods such as t-shirts and books.
One of the key benefits of Gumroad is its simplicity and ease of use. The platform is user-friendly, and creators can set up their products and start selling within minutes. Gumroad also offers a mobile app, making it easy to manage your sales and customers on the go.
Stan Store
Stan Store is a platform that allows creators to sell their digital products and services, with a focus on social media. It offers a range of features for creators, including customizable product pages, marketing tools, and payment processing.
One of the key benefits of Stan Store is its integration with social media platforms such as Instagram and TikTok. Creators can use Stan Store to sell their products directly on these platforms, making it easy to reach their audience and increase sales. Read my full review of Stan Store here.
Stan Store also offers a range of features for creators, including customizable product pages, marketing tools, and payment processing. Creators can sell digital products such as ebooks, music, videos, and software, as well as physical goods such as t-shirts and books.
Try Stan.Store for 14 days free here
Key Features Comparison
When deciding between Gumroad and Stan Store, it’s important to compare the key features of each platform to determine which one is right for you. Here’s a breakdown of the features that each platform offers:
E-Commerce and Hosting
Both Gumroad and Stan Store provide e-commerce and hosting solutions for selling digital products online. Gumroad offers a simple and user-friendly checkout process, while Stan Store provides a store customizer that allows you to create a personalized storefront. Stan Store also offers inventory management features, which can be helpful for creators who sell a large number of products.
Payment Processing
Gumroad offers a pay-what-you-want pricing model, which can be useful for creators who want to offer flexible pricing options to their customers. Stan Store, on the other hand, offers a subscription-based model with various plans available. Both platforms offer multiple payment options, including credit card and PayPal.
Marketing and Upselling
Both Gumroad and Stan Store offer marketing tools to help creators promote their products. Gumroad offers email marketing tools and the ability to create discount codes, while Stan Store provides cart abandonment emails and the ability to upsell products to customers.
Integrations and Customization
Gumroad and Stan Store both offer integrations with a variety of third-party apps and services, including Google Analytics and email marketing tools. Stan Store also provides more customization options, including the ability to add custom CSS and JavaScript to your storefront.
Subscription and Recurring Payments
Stan Store is designed for creators who want to sell products on a recurring basis and offers a variety of subscription and recurring payment options. Gumroad also offers subscription and recurring payment options, but they are not as customizable as the options provided by Stan Store.
Customer Service and Support
Both Gumroad and Stan Store offer customer service and support, including live chat and email support. However, Stan Store provides more advanced features, such as A/B testing and multi-currency support, which can be helpful for creators who sell products in multiple countries.
Pricing and Fees
When it comes to pricing and fees, both Gumroad and Stan Store offer different models.
Gumroad operates on a transaction-based pricing system with a 10% flat fee per sale. This means that you only pay when you make a sale, and there are no monthly charges or hidden fees.
On the other hand, Stan Store operates on a subscription-based model with various plans available, starting at $29/month. The higher the plan, the more features and benefits you get, such as the ability to sell more products and access to more integrations. Stan Store also does not charge transaction fees. However, Stripe, their primary payment method, charges 2.9% + $.30 per transaction.
If you’re on a tight budget, Gumroad might be a better option for you since it doesn’t require any upfront investment. But if you’re looking for more advanced features and integrations, Stan Store might be worth the investment.
It’s worth noting that both platforms support popular payment gateways such as PayPal and Stripe, and offer credit card payments. Gumroad also offers a free trial period, which is an advantage for business owners who want to try the platform first.
Interface and User-Friendliness
Both Stan Store and Gumroad are designed with user-friendliness in mind, making it easy for creators to set up their stores and manage their products.
Stan Store offers an intuitive interface that is easy to navigate, with a step-by-step process for adding and editing products. The store builder is straightforward, with customizable templates and drag-and-drop functionality. The shopping cart is also easy to use, with a simple checkout process that allows customers to purchase products quickly and easily.
Gumroad also offers a user-friendly platform, with a simple and intuitive interface. The store builder is easy to use, with customizable templates and drag-and-drop functionality. The shopping cart is also straightforward, with a simple checkout process that allows customers to purchase products quickly and easily.
Both platforms offer a landing page feature that allows creators to showcase their products and build their brand. Stan Store’s landing page feature is customizable and easy to use, with the ability to add images, text, and videos. Gumroad’s landing page feature is also customizable, with the ability to add images, text, and videos.
Marketing Tools
When it comes to marketing tools, both Gumroad and Stan Store offer a wide range of features to help you promote and sell your products. Here are some of the marketing tools offered by both platforms:
- Email Marketing: Gumroad offers integration with email marketing services like Mailchimp and ConvertKit, while Stan Store has its own built-in email marketing tool.
- Memberships: Both platforms allow you to create membership programs to offer exclusive content or discounts to your subscribers.
- Upsells: Gumroad and Stan Store both offer the ability to add upsells to your checkout process, allowing you to offer additional products or services to your customers.
- Discounts and Coupons: Both platforms allow you to create discount codes and coupons to offer to your customers.
- Marketing Features: Gumroad offers a variety of marketing features, including a built-in affiliate program, analytics, and a “discover” feature that allows customers to browse through all the products offered by creators on the platform. Stan Store offers a simpler approach with a focus on social media integration and a built-in referral program.
- Showcase: Gumroad offers a showcase feature that allows you to display your products on your website or blog, while Stan Store offers a similar feature with its “storefront” option.
- Bump Offers and One-Click Upsells: Gumroad offers the ability to add bump offers and one-click upsells to your checkout process, while Stan Store does not currently offer these features.
Final Thoughts
If you’re just starting out and looking for a platform that is flexible and offers a free trial, Gumroad is a great choice. With no monthly fees and transaction fees based on how much you sell, Gumroad is affordable and easy to use. Plus, the more you sell, the lower the transaction fees become.
On the other hand, if you’re looking for a platform that offers quality digital products and advanced features like funnels and autoresponders, Stan Store may be the better choice. While it does operate on a subscription-based model, the plans are affordable and offer a range of features to help you grow your business.