If you are looking for an all-in-one platform to create and sell your online courses, you may be considering Stan Store or Kajabi. Both platforms offer a range of features to help you create, market, and sell your courses, but they differ in some key ways.
Stan Store is for beginners who just want to get started selling digital products and online courses. Kajabi is a much more advanced platform that you can use to sell courses.
Honestly, I much rather Stan Store as the pricing is much better. You can get started selling courses for $29 a month for Stan Store whereas the basic plan for Kajabi is $149.
Stan Store is for Creators/Publishers and Kajabi is better for large education institutions.
Try Stan.Store free for 14 days free here.
Stan Store
Stan Store is an all-in-one link-in-bio shopping platform that allows you to create a storefront with links to your products and services. It integrates with popular tools like Calendly, Shopify, and Link Tree, and offers features like product tagging, analytics, and a customizable storefront.
Stan Store provides an all-in-one creator store that allows you to create and sell digital products, physical products, and services. You can also set up subscription-based products and offer free trials to your customers. Stan Store also offers a range of payment options, including credit card payments, PayPal, and Stripe. Read my full review of Stan Store here.
Kajabi
On the other hand, Kajabi is an all-in-one platform for creating and selling online courses. It offers a range of features like course creation tools, customizable landing pages, marketing automation, and a built-in email marketing system.
Kajabi is primarily focused on providing a platform for creating and selling online courses. It also offers e-commerce capabilities that allow you to sell digital products, physical products, and digital downloads. Kajabi also offers a range of payment options, including credit card payments and PayPal.
In terms of features, both platforms offer a range of tools to help you create and sell your products and services. Stan Store offers features like product tagging, analytics, and a customizable storefront, while Kajabi offers features like course creation tools, customizable landing pages, marketing automation, and a built-in email marketing system.
Key Features Comparison
Course Creation and Management
When it comes to course creation and management, both Stan Store and Kajabi offer a variety of features to help you create and sell your courses. Stan Store offers a simple drag-and-drop interface that allows you to easily create and customize your courses. You can also upload content, such as videos, ebooks, and templates, and organize them into modules and lessons.
Kajabi, on the other hand, offers a more robust course creation and management system. You can create and sell multiple types of courses, including online courses, coaching programs, and membership sites. Kajabi also offers a variety of customization options, such as the ability to create custom landing pages and checkout pages.
Sales and Marketing Tools
Both Stan Store and Kajabi offer a variety of sales and marketing tools to help you promote and sell your courses. Stan Store offers a simple checkout process that allows customers to purchase your courses with just a few clicks. You can also use Stan Store to create custom product pages and offer discounts and promotions.
Kajabi offers a more comprehensive set of sales and marketing tools. You can create custom sales pages, launch email campaigns, and even create upsell and cross-sell offers. Kajabi also offers advanced analytics and reporting tools to help you track your sales and marketing efforts.
Integration Capabilities
Integration capabilities are an important consideration when choosing a course creation and management platform. Stan Store integrates with a variety of third-party tools, including Calendly, Shopify, and Link Tree. This allows you to easily connect your Stan Store account with your other business tools.
Kajabi also offers a variety of integration options. You can connect Kajabi with your email marketing tool, payment gateway, and even your CRM. Kajabi also offers a powerful API that allows you to build custom integrations with other tools.
Support and Community
When it comes to support and community, both Stan Store and Kajabi offer a variety of resources to help you succeed. Stan Store offers a knowledge base, email support, and a private Facebook group where you can connect with other Stan Store users.
Kajabi offers a more comprehensive support and community experience. You can access a knowledge base, live chat support, and a private Facebook group. Kajabi also offers a variety of training resources, including webinars, courses, and a certification program for Kajabi experts.
Pricing and Payment Options
Stan Store Pricing
Stan Store offers a two-week free trial, giving you the opportunity to test out the platform before committing to a subscription. After the trial period, Stan Store offers two pricing plans: Creator and Creator Pro. The Creator plan costs $29 per month and the Creator Pro plan costs $99 per month. I recommend starting with the creator plan and upgrading only if you need more features.
Try Stan Store free for 14 days here
Stan Store does not charge any transaction fees, meaning you keep 100% of your sales revenue. Keep in mind that Stripe, the payment gateway used by Stan Store, does charge a transaction fee of 2.9% + 30 cents per transaction.
Kajabi Pricing
Kajabi offers three pricing plans: Basic, Growth, and Pro. The Basic plan costs $149 per month, the Growth plan costs $199 per month, and the Pro plan costs $399 per month. Kajabi also offers a 20% discount if you pay annually instead of monthly.
All Kajabi plans come with unlimited landing pages, marketing emails, and products. The number of active members, contacts, and pipelines allowed varies depending on the plan. Kajabi also charges a 0% transaction fee on all sales made through their platform.
Kajabi offers three payment gateways: Kajabi Payments, Stripe, and PayPal. Kajabi Payments is the default gateway and does not charge any additional transaction fees. Stripe and PayPal both charge a transaction fee of 2.9% + 30 cents per transaction.
Customization and Templates
When it comes to creating a website, customization is key. Both Stan Store and Kajabi offer a wide range of customization options to help you create a website that truly represents your brand.
Stan Store offers a range of templates that you can use to create your website. These templates are designed to be easy to use and can be customized to fit your needs. You can change the colors, fonts, and layout of your website to create a unique look that reflects your brand. On top of that, Stan Store offers a range of widgets and plugins that you can use to add functionality to your website.
Kajabi, on the other hand, offers a range of custom themes that you can use to create your website. These themes are designed to be fully customizable and can be tailored to fit your brand. You can change the colors, fonts, and layout of your website to create a unique look that reflects your brand. Kajabi also offers a range of widgets and plugins that you can use to add functionality to your website.
Both Stan Store and Kajabi offer a range of customization options, but Kajabi’s custom themes provide more flexibility when it comes to creating a unique look for your website. However, Stan Store’s templates are easier to use and can be customized quickly and easily. It really depends on your personal preference and the level of customization you require.
Email Marketing and Automation
When it comes to email marketing and automation, both Stan Store and Kajabi have their own unique features.
Stan Store offers emails(on the creator pro level) that allow you to contact your customers with follow-up emails but it isn’t really the software you should use for an email newsletter(that is beehiiv)
On the other hand, Kajabi offers an all-in-one platform that includes email marketing tools, eliminating the need for a third-party email provider like Mailchimp. With Kajabi, you can create automated email sequences based on user actions, such as signing up for a course or abandoning a cart.
Both platforms offer automation features that can save you time and effort. Stan Store’s automation actions include sending an email, adding a tag, or updating a contact field. Kajabi’s automation actions include sending an email, adding or removing a tag, and triggering a webhook.
Analytics and Data Tracking
When it comes to tracking analytics and data, both Stan Store and Kajabi offer robust options for their users. Both platforms provide analytics dashboards that allow you to track various metrics related to your business, including net revenue, subscription metrics, opt-ins, page views, and offers sold.
Kajabi also offers the option to integrate with Google Analytics, which provides even more in-depth tracking and analysis capabilities. With Google Analytics, you can track user behavior on your site, including how long they stay on each page, which pages they visit most frequently, and which pages have the highest bounce rates.
Stan Store, on the other hand, does not offer integration with Google Analytics. However, their analytics dashboard still provides a wealth of information that can help you evaluate the health of your business and make data-driven decisions.
In terms of data tracking, both platforms allow you to collect and store customer data, including contact information, purchase history, and more. This data can be used to create targeted marketing campaigns and improve the overall customer experience.
Pros and Cons of Stan Store and Kajabi
Here is a breakdown of the advantages and disadvantages of both platforms:
Stan Store
Pros
- All-in-one platform for link-in-bio shopping
- Easy to use and set up
- Offers a two-week free trial
- Provides customizable templates for storefronts
Cons
- Limited functionality compared to Kajabi
- No email marketing or automation features
- Limited customization options for storefronts
- Limited analytics and reporting features
Kajabi
Pros
- All-in-one platform for online courses, membership sites, and digital products
- Offers a wide range of features, including email marketing, automation, and analytics
- Provides customizable templates for landing pages and sales pages
- Offers a robust course creation and management system
- Integrates with popular platforms like Zapier, Stripe, and PayPal
Cons
- Higher pricing compared to Stan Store
- Steep learning curve for beginners
- Limited customization options for storefronts
- Limited payment options
- Limited design options for landing pages and sales pages
As you can see, both Stan Store and Kajabi have their strengths and weaknesses, and it’s important to carefully consider your goals and budget before making a decision.
If you are primarily focused on social media sales, Stan Store is the better option. If you are looking to create and sell online courses or memberships, Kajabi is the better choice.