When it comes to creating videos, you have a lot of options to choose from. Two popular options are Invideo and Pictory.
While I preferred Pictory a few months ago, the recent updates to Invideo mean I now recommend it. I mean, you can now create a video from a one-sentence prompt now with Invideo A.I.
[lasso ref=”online-video-editor-video-creator-invideo” id=”1717″ link_id=”2947″]
Invideo
Inideo is an AI-powered video editing tool that allows you to create professional-looking videos quickly and easily. It offers a wide range of features, including a large asset library, customizable templates, and text-to-video capabilities. In addition, Invideo has a user-friendly interface that makes it easy to navigate and use.
Pictory
On the other hand, Pictory is an AI-powered text-to-video tool that allows you to create videos from text. It offers a range of templates and assets, including images, video clips, and music. However, Pictory does not have a great video editing feature, so you have fewer options to customize your videos compared to Invideo.
Watch my tutorial on how to make videos with Pictory:
Key Features Comparison
Invideo Features
Invideo is a powerful video creation tool that offers a range of features to help you create professional-quality videos quickly and easily. Some of the key features of Invideo include drag-and-drop video making, 3D animation, and a video editing feature that allows you to trim, cut, and crop your videos to perfection. On top of that, Invideo offers a range of text-to-speech voices to help you create engaging and informative videos that capture your audience’s attention.
Pictory Features
Pictory is an AI-powered video creation tool that offers a range of features to help you create professional-quality videos quickly and easily. Some of the key features of Pictory include script to video, blog to video, and a range of impressive AI-powered features that allow you to create engaging and informative videos with ease. Pictory also offers a range of text-to-speech voices to help you create engaging and informative videos that capture your audience’s attention.
When it comes to key features, Invideo and Pictory offer a range of impressive tools to help you create professional-quality videos quickly and easily. While both tools offer a range of drag-and-drop video-making tools, Invideo’s 3D animation feature sets it apart from Pictory, which does not offer this feature.
Invideo’s video editing feature allows you to trim, cut, and crop your videos to perfection, while Pictory’s script-to-video and blog-to-video features make it easy to create engaging and informative videos from your existing content.
Pricing and Subscription Plans
When it comes to pricing, both InVideo and Pictory offer affordable options for users with different needs.
InVideo offers two pricing plans: Business and Unlimited. The Business plan costs $15 per month, and it includes 60 HD video exports, access to 1m+ Premium Media, and 10 iStock media per month. The Unlimited plan costs $30 per month, and it includes all Business features including Unlimited HD video exports and 120 iStock media per month. Invideo also offers a free plan that gives you access to 6000+ templates, an AI script generator, and automated text-to-speech.
On the other hand, Pictory provides four pricing tiers: Standard, Premium, and Teams. The Standard plan costs $19 per month and includes 10 hours of video transcription, 30 videos per month, and 3 customizable templates. The Premium plan costs $39 per year and includes all Standard features plus access to more templates and longer video duration. The Teams plan costs $99 per year and includes all Premium features plus up to 3 users per account with sharing and collaboration features. Pictory also offers a free plan that allows you to create 3 video projects up to 10 minutes long.
Video Marketing and Efficiency
When it comes to video marketing, efficiency is key. You want to create high-quality videos that engage your audience without spending hours on end editing and perfecting them. This is where AI video editing platforms like Invideo and Pictory come in.
Both Invideo and Pictory offer features that can streamline your video marketing efforts, making them more efficient. For example, Pictory’s AI technology allows you to create videos from your scripts, while Invideo offers a wide range of templates to choose from that cover basically every business.
By using these platforms, you can save time and resources that can be better spent on other aspects of your marketing strategy. Plus, with the help of AI, you can create professional-looking videos without needing any technical expertise.
Keep in mind that while these platforms can make your video marketing more efficient, they are not a substitute for creativity and strategy. You still need to have a clear understanding of your target audience and your brand’s message in order to create effective videos.
Template and Media Libraries
Both Invideo and Pictory offer pre-built templates and stock footage, images, and videos to help you create professional-looking videos quickly.
Invideo has a vast library of over 4,000 pre-built templates that you can use to create videos for different purposes, such as social media, marketing, and education. The templates are customizable, and you can change the colors, fonts, and other elements to match your brand’s style. Invideo also offers over 3 million stock footage, images, and audio tracks that you can use to enhance your videos.
Pictory also has a collection of pre-built templates that you can use to create videos for different industries, such as beauty, food, and travel. However, Pictory’s template library is not as extensive as Invideo’s, with only around 1,500 templates available. On the other hand, Pictory has a vast library of over 50 million stock footage, images, and audio tracks that you can use to enhance your videos.
Both Invideo and Pictory offer easy-to-use media libraries where you can browse and search for stock footage, images, and audio tracks. You can filter the results by categories, such as nature, business, and technology, and preview the assets before adding them to your video.
Platform Compatibility and Mobile Apps
When it comes to platform compatibility, both Invideo and Pictory have web-based applications that can be accessed from any device with an internet connection.
Invideo is compatible with all major web browsers, including Chrome, Firefox, Safari, and Edge. Pictory, on the other hand, only supports Chrome and Firefox.
In terms of mobile apps, Invideo has an iOS app that can be downloaded from the App Store. However, Pictory doesn’t have a mobile app for iOS or Android devices. This means that if you want to use Pictory on your mobile device, you’ll have to access it through your mobile web browser.
If you’re a Mac user, both Invideo and Pictory are compatible with macOS. However, Pictory doesn’t have a desktop application, so you’ll have to use it through your web browser. Invideo, on the other hand, has a desktop application that can be downloaded and installed on your Mac.
Integration and Collaboration
Both InVideo and Pictory offer a wide range of integrations and collaboration features to improve your video-making experience.
InVideo provides integrations with popular platforms such as YouTube, Vimeo, and Facebook, allowing you to directly publish your videos to these platforms from within the InVideo interface. InVideo also offers integrations with Zapier, Slack, and Google Drive, which can help you streamline your video creation workflow.
When it comes to collaboration, InVideo offers a team collaboration feature that allows you to invite team members to work on projects together. This feature enables you to share your projects with your team members and work on them collaboratively in real-time.
Pictory also offers integrations with YouTube, Vimeo, and Facebook, as well as integrations with Zapier, Google Drive, and Dropbox. These integrations can help you streamline your video creation workflow and make it easier to share your videos across multiple platforms.
In terms of collaboration, Pictory offers a team collaboration feature that allows you to invite team members to work on projects together. This feature enables you to share your projects with your team members and work on them collaboratively in real-time.
Strengths and Weaknesses
Here’s a breakdown of what each platform does well and where they fall short.
Invideo
Strengths:
- Invideo offers a vast library of templates and assets, making it easy to create professional-looking videos quickly.
- The platform’s AI-powered video editing feature streamlines the editing process, making it accessible to non-technical users.
- Invideo’s text-to-video feature is a standout, allowing users to convert written content into engaging videos effortlessly.
- The platform’s customer support is responsive and helpful, providing assistance when needed.
Weaknesses:
- While Invideo’s templates are impressive, they can be limiting in terms of customization options.
- Invideo’s video editing tools are not as advanced as some other video editing software, limiting its usefulness for more complex projects.
Pictory
Strengths:
- Pictory offers a unique approach to video creation, focusing on text-based videos that are perfect for social media.
- The platform’s text-to-video feature is excellent, allowing users to create videos from written content quickly.
- The platform’s customer support is responsive and helpful, providing assistance when needed.
Weaknesses:
- Pictory’s templates and assets are limited compared to Invideo, making it more challenging to create varied and engaging videos.
- The platform lacks video editing tools, making it less useful for more complex projects.
- Pictory’s platform can be buggy at times, causing frustration for users trying to create videos.
If you’re still undecided between Invideo and Pictory, you can check out this comprehensive video review of both platforms below:
As you can see, both Invideo and Pictory offer a range of impressive features to help you create professional-quality videos quickly and easily.
Invideo is best for serious video editors who want to use AI to create professional-looking videos quickly and easily. On the other hand, Pictory is best for those who want to create videos from text and don’t need advanced video editing features.
Whether you are looking for a tool that offers advanced video editing features or a tool that makes it easy to create engaging and informative videos from your existing content, both Invideo and Pictory have you covered.
[lasso ref=”online-video-editor-video-creator-invideo” id=”1717″ link_id=”2948″]